Comvita Beekeeping Content Strategy + Execution
Comvita is a global business founded and based in New Zealand that creates health and wellness products rooted in nature. Comvita specialises in premium Manuka honey.
Comvita developed a new tagline, “Beekeeping since 1976,” and approached krunch.co looking to create a set of creative assets to support the new tagline globally.
The result was a multimedia campaign that would feature hero videos created by krunch.co, product promotion, blog articles, and interviews with Comvita founder Alan Bougen.
We started with a content strategy and developed three themes that would support the meaning of the tagline, demonstrating Comvita’s heritage, stewardship and connection with pure, natural New Zealand.
We then created a multimedia campaign designed to promote these three themes across channels. This included:
- A video storyboard for each theme, which we shot, directed and edited to create three hero videos.
- Custom video assets for various social channels (square, vertical, 15-second, 6-second).
- A blog article to correspond with each theme.
As part of this project, we interviewed Comvita’s founder, Alan Bougen, and developed a set of static product shots for Comvita to use in promotions globally.
The content created for this project has been dispatched to all of Comvita’s markets globally to use in marketing and promotional materials.