— Marketing

Team krunch.co raises $5K for lifesaving organisations in epic Rescue Run


What does it take to traverse 18+ kilometres, complete 15 physical and mental challenges and come out unscathed? Plenty of collaboration, a dash of grit strength…and a healthy dose of data.


When two of our clients sponsor an epic mud run to raise money for six worthy rescue organisations in New Zealand, it’s hard not to get amongst.

Six brave athletic hopefuls here at krunch.co were up to the challenge – although no one on the team anticipated just how intense the day would be.

Proudly sponsored by Cisco along with its partner, Canon, the Rescue Run is New Zealand’s “newest (and craziest) fundraising event,” according to its website. It has runners participate in multiple simulations of rescue operations, such as searching the forest for a missing person, locating bodies in a burning house, and evacuating an injured patient from a natural disaster.

Proceeds of the race support life-saving emergency services St John (Northern Region), Coastguard (Northern Region), FENZ (Helensville Volunteer Fire Brigade), Land Search and Rescue (Auckland), and Surf Lifesaving Northern Region; as well as Youthline. This year, the race raised a total of $313,885 for these groups, nearly doubling its inaugural 2016 result.

The krunch.co team raised $5,000 that went directly to life-saving operations of the Land Search and Rescue, a 100% volunteer-driven organisation that supports police in land-based rescue missions.

Carrying a 12.5kg gurney, the team of six traversed seemingly endless kilometres in Woodhill Forest, climbed steep sand dunes, crawled through tunnels and splashed through waist-deep mud. The team carried a 100kg inflatable rescue boat, hauled 30kg bags of sand to build a wall, searched a smoke-filled house and evacuated a member of the team from a wrecked car on the gurney.

The team also learned how real-life rescuers go about their missions. This knowledge was promptly tested with mental exercises at each challenge site, seeing the team decide how to best prioritise rescue missions, strategically deploy rescue teams to emergencies, and piece together puzzles – winning points all along the way.

Data-driven as we at krunch.co are, the team of course A/B tested strategies – they tested running with the gurney in one piece vs in two pieces, and experimented with different numbers of runners holding the gurney as they ran. They also tracked data throughout the race – more for bragging rights than anything else.

By the end of it all, they had a feeling of accomplishment that’s hard to quantify.

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