— Marketing

New Zealand's Revenge Email

Summary

NZ non-profit, NetSafe, makes a global splash with a clever bot that battles email scammers. With the ability to take on multiple personas, the process is simple: It wastes the time of phishing predators by out-chatting them. Watch how this clever bot fools it’s victims (and, hopefully, helps claw back some of the $12 billion lost globally to phishing scams each year).

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