Gone are the days of allocating marketing budget and hoping for the best. Multi-touch attribution allows marketers to make informed decisions and reach their audiences at pivotal points in the user journey.
krunch.co’s Head of Business and Innovation Adnan Khan recently took the stage with the likes of Sephora, Fox Sports and more at DOMO City Tours in Sydney and Melbourne. He discussed how powerful multi-touch attribution can be, and how brands can do more with it. Here’s a taste of what we shared.