— Marketing

Don't Forget The Baby Boomers

Summary

Had enough of millennials? Blue chip brands like T-Mobile and Mercedes are setting their sights on an overlooked (at least by advertisers) demographic: Baby Boomers. As big as Millennials -- and with considerably more discretionary income -- boomers are enjoying a new moment back in the marketing spotlight. In the words of one brand marketing expert: “While the millennials are sharing stuff, boomers are buying stuff and if you are a brand, you are in business to make money -- a tweet or share or laugh online doesn’t translate into actual bottom-line dollars.”

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