— Marketing

Adidas Goes All Digital

Summary

Adidas is sprinting to online as they ditch traditional marketing, and TVCs, for an entirely digital focus. At this year's Salesforce Dreamforce conference, Adidas CEO Kasper Rorsted said “The most important store we have in the world is .com” and announced the launch of a new Chatbot app to handle customer care along with a personalised newsfeed experience.

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