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Archives: Thoughts
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Digital marketing ROI – the infamous challenge
Certain digital goals (brand awareness, for instance) are infamously difficult to measure. But does that mean when you invest in these you risk losing money?
krunch.co’s top tips to win brand engagement
Are you considering any of these three social media platforms? They are each hugely popular, yet most marketers have yet to discover their potential.
What should be on your organisation’s digital to-do list of 2020?
Thanks to the rapid pace of technological change, just 12 months can take an organisation from following to leading. So what should your business do to pull ahead in 2020?
Is 2020 the year to turn to AR marketing?
AR is exploding into the marketing world and 2020 could be the year Kiwi organisations get their foot in the door. So what do you need to know?
How to grab the low-hanging fruit of digital transformation
Three of our department heads have come together to offer simple advice on tackling the low-hanging fruit of digital transformation.
3 strategies to increase your chance of digital transformation success
Only 16% of digital transformation efforts succeed. However, with the right strategies in place, any organisation can increase its chances.
Is great technology key to marketing success?
New technology has revolutionised marketing – but it isn’t a magic wand. We discuss why even with technology success can’t be assumed. It must be earned.
Staff Q&A: Nick Licence
How does NZ compare to other markets around the world? We talked to krunch.co’s Nick Licence about the core of what he feels makes NZ unique.
How to reimagine your marketing team
What does your marketing department look like? If yours still looks the same as it did last century, you’re losing out. So let’s discuss how to evolve.
What does the future of personalisation look like?
Content is king, but personalisation is next in line. What does a totally personalised future look like, and what impact might it have on businesses?
Digital Transformation: More than a buzzword
Digital transformation might be the new kale – but you still need to eat it. Managing Director Darren Kirkland explains why.
Lessons from China: Seeing into the future of digital experience
Observing the digital trends in China is a bit like peering into a crystal ball. What can they teach us about the future of digital experience here in New Zealand and around the globe?
The State of Data-Fueled Content
It’s easier than ever to apply data and insights to drive successful advertising and marketing content, but a new survey by krunch.co has found that only a small percentage of New Zealand businesses are doing it. We’re looking into why that is, and what you can start doing today to change it.
Messaging technology is changing the customer experience
Messaging is no longer just about chatting with friends. Its meteoric rise is also creating a massive opportunity for businesses using Marketing Automation.
Fisher Funds’ new brand on show across Auckland
After developing Fisher Funds’ new brand look and feel and rolling it out across digital channels, an above-the-line media opportunity presented a great chance to get the brand in front of even more people.
What Marketo’s new brand means for marketers
Adobe’s recent acquisition of Marketo is being hailed by many as a positive for users, who will enjoy a breadth of new capabilities, and also for Adobe, who is rising to be a major player in the B2B marketing world. Adobe is now competing, properly, with the likes of Salesforce and Oracle in this space.
krunch.co builds further capability with global technology partners
We’ve recently joined the ranks as a Salesforce Consulting Partner.
Facebook News Feed Changes – Same-Same, But Different
Facebook is changing the rules for advertisers yet again, but what does it really mean for your campaigns, and how will your brand stand out in Facebook’s new landscape?
Digital Transformation: What Your CTO Thinks You Should Know
Four chief technology officers on the formula for digital transformation success.
New Zealand’s Revenge Email
NZ non-profit, NetSafe, makes a global splash with a clever bot that out-chats email scammers.
9 Insightful Ways to Repurpose Old Content (And Resurrect Traffic)
It’s not always about spending hours trying to come up with new ideas. There are actually many different ways you can reuse and repurpose your old content.
–Data
GDPR: What it means for your business
Data privacy legislation just underwent its most important change in 20 years – is your business doing enough to stay compliant?
–Data
Infographic: Dos and Don’ts of Effective Digital Communication
What’s the best way to get your message across in the digital age? We’ve got five top tips to get you started.
–Data
Why Marketers Need to Think Like Data Scientists (And How to Do It)
If you want to be taken seriously in your next meeting, you may want to come armed with a data-set to back up your opinions.
Snapchat Remakes Itself, Splitting the Social From the Media
Never one to follow the herd, Snapchat is the first major network to seperate social posts from media content. But will it help solve the “frenvy” and “fake news” epidemics?
Finding your brand’s marketing message
It works for a brand like Gucci, but will it work for you? Let’s take it back to the first (yet often forgotten about) basic principle of marketing: Finding the right message for your brand
Staff Q&A: Abi Cooke
What are the most common challenges facing brands starting out on a digital transformation journey? We sat down with Abi Cooke, our brand new Head of Client Service, to discuss some of the misconceptions and overlooked opportunities to watch out for.
Staff Q&A: Nicola Stallard
Coming from a big agency background and working with some of New Zealand’s most treasured brands, Nicola Stallard is certainly a seasoned marketer. But it’s the data-driven solutions she’s most excited to get stuck into at krunch.co.
Staff Q&A: Adnan Khan
Online privacy is paramount to today’s users, and web browsing providers are rising to the occasion in helping protect their customers’ privacy. We spoke to Adnan Khan, krunch.co’s Head of Innovation, to learn what this means and what businesses can do to make the most of the current climate.
Staff Q&A: Oscar Shiblaq
Oscar’s seen a lot of changes in digital media in his years as a senior digital media manager. Here he discusses one recent trend that has had a profound impact on how digital can affect real-world results.
Staff Q&A: Glen McMillan
Glen McMillan, our new Head of Marketing Automation, talks customer journeys and the ways automation can make or break your customer experience in 2018.
Staff Q&A: Amanda Gross
What opportunities does the future of content hold for New Zealand brands? To find out, we checked in with krunch.co Managing Editor and resident content marketing guru, Amanda Gross.
Staff Q&A: Simon Wedde
How should businesses extract maximum value from all the marketing tech tools they’ve got access to today? We sat down with Simon Wedde, our brand new Head of Client Service, to discuss exactly that – plus why digital marketing in 2018 is more than ever the place to build brands and grow revenue.
Staff Q&A: Sarah Pickles
She’s flown around the world for a deadline, but here at krunch.co, our pom import and Digital Producer Sarah Pickles is the one who keeps the teams cool, calm, collected and delivering world firsts on time and on budget.
Digital marketing ROI – the infamous challenge
Certain digital goals (brand awareness, for instance) are infamously difficult to measure. But does that mean when you invest in these you risk losing money?
krunch.co’s top tips to win brand engagement
Are you considering any of these three social media platforms? They are each hugely popular, yet most marketers have yet to discover their potential.
Don’t be afraid of these social media platforms
Are you considering any of these three social media platforms? They are each hugely popular, yet most marketers have yet to discover their potential.
What were the biggest digital transformation lessons of 2019?
With 2019 nearly behind us, it’s a perfect time to look back and consider the lessons it taught about digital transformation success. So what did we learn?
Why you need to humanise your brand
Customers today expect brands to communicate with them on a personal level. To do this, brands in 2020 must start by humanising themselves.
3 strategies to increase your chance of digital transformation success
Only 16% of digital transformation efforts succeed. However, with the right strategies in place, any organisation can increase its chances.
Is great technology key to marketing success?
New technology has revolutionised marketing – but it isn’t a magic wand. We discuss why even with technology success can’t be assumed. It must be earned.
Are content producers going to be made redundant
A third of NZ jobs are at risk of being automated. Surprisingly, writers and video producers are also in the firing line. But is this something to fear?
Digital Transformation: More than a buzzword
Digital transformation might be the new kale – but you still need to eat it. Managing Director Darren Kirkland explains why.
Lessons from China: Seeing into the future of digital experience
Observing the digital trends in China is a bit like peering into a crystal ball. What can they teach us about the future of digital experience here in New Zealand and around the globe?
Figuring out your share of voice search in 2019
Thanks to the rise of virtual assistants like Google Home, Amazon Echo and the dozens of up and coming challengers, voice search is becoming more and more embedded into daily life.
What Marketo’s new brand means for marketers
Adobe’s recent acquisition of Marketo is being hailed by many as a positive for users, who will enjoy a breadth of new capabilities, and also for Adobe, who is rising to be a major player in the B2B marketing world. Adobe is now competing, properly, with the likes of Salesforce and Oracle in this space.
Team krunch.co raises $5K for lifesaving organisations in epic Rescue Run
Six brave krunchers recently faced extreme challenges in a 5.5 hour rescue simulation in Woodhill Forest, all to support New Zealand’s rescue organisations.
krunch.co’s Digital Marketing Predictions for 2018
What’s going to be the digital trend to define 2018? We asked some of our krunchers what they thought.
Adidas Goes All Digital
“Our primary interface now is through digital media, there is no TV advertising.” — Adidas CEO Kasper Rorsted
Don’t Forget The Baby Boomers
Had enough of millennials? Blue chip brands like T-Mobile and Mercedes are setting their sights on an overlooked (at least by advertisers) demographic: Baby Boomers.
Why you need to humanise your brand
Customers today expect brands to communicate with them on a personal level. To do this, brands in 2020 must start by humanising themselves.
–Data
It’s time to take your hand out of the cookie jar
If you can’t track users consistently across devices and channels, you’re missing out. People-based marketing is the strategy to solve this problem.
How to out-innovate your agile startup competitors
Large organisations are just as capable of competing with agile startups as agile startups are at outmanoeuvring large organisations. But how?
Real-world data: Are we at “Minority Report” yet?
The degree to which we can use real-world data today sometimes feels more like sci-fi than documentary, but it’s a trend that has enormous potential in the marketing realm and beyond.
The State of Data-Fueled Content
It’s easier than ever to apply data and insights to drive successful advertising and marketing content, but a new survey by krunch.co has found that only a small percentage of New Zealand businesses are doing it. We’re looking into why that is, and what you can start doing today to change it.
–Data
Infographic: The Science of Multi-Touch Attribution
Gone are the days of allocating marketing budget and hoping for the best. Multi-touch attribution allows marketers to make informed decisions and reach their audiences at pivotal points in the user journey.
–Data
Facebook & Cambridge Analytica: A Rational Analysis
There’s been plenty of media coverage featuring Facebook and Cambridge Analytica over recent weeks. Here’s our take on the situation.
–Data
Cisco Networking Academy achieves great results with data attribution
How did krunch.co achieve a 2.3X better result for Cisco Networking Academy? Click here to read more.
Want better ROI from your content? Follow these 3 rules
To generate the best possible ROI from digital content, it must be integrated into the wider brand campaign, backed with data, and smartly promoted.
krunch.co’s top tips to win brand engagement
Are you considering any of these three social media platforms? They are each hugely popular, yet most marketers have yet to discover their potential.
Don’t be afraid of these social media platforms
Are you considering any of these three social media platforms? They are each hugely popular, yet most marketers have yet to discover their potential.
Is great technology key to marketing success?
New technology has revolutionised marketing – but it isn’t a magic wand. We discuss why even with technology success can’t be assumed. It must be earned.
What does the future of personalisation look like?
Content is king, but personalisation is next in line. What does a totally personalised future look like, and what impact might it have on businesses?
The State of Data-Fueled Content
It’s easier than ever to apply data and insights to drive successful advertising and marketing content, but a new survey by krunch.co has found that only a small percentage of New Zealand businesses are doing it. We’re looking into why that is, and what you can start doing today to change it.
Snapchat Remakes Itself, Splitting the Social From the Media
Never one to follow the herd, Snapchat is the first major network to seperate social posts from media content. But will it help solve the “frenvy” and “fake news” epidemics?
krunch.co’s top tips to win brand engagement
Are you considering any of these three social media platforms? They are each hugely popular, yet most marketers have yet to discover their potential.
Staff Q&A: Nick Licence
How does NZ compare to other markets around the world? We talked to krunch.co’s Nick Licence about the core of what he feels makes NZ unique.
Staff Q&A: Abi Cooke
What are the most common challenges facing brands starting out on a digital transformation journey? We sat down with Abi Cooke, our brand new Head of Client Service, to discuss some of the misconceptions and overlooked opportunities to watch out for.
Staff Q&A: Nicola Stallard
Coming from a big agency background and working with some of New Zealand’s most treasured brands, Nicola Stallard is certainly a seasoned marketer. But it’s the data-driven solutions she’s most excited to get stuck into at krunch.co.
Staff Q&A: Adnan Khan
Online privacy is paramount to today’s users, and web browsing providers are rising to the occasion in helping protect their customers’ privacy. We spoke to Adnan Khan, krunch.co’s Head of Innovation, to learn what this means and what businesses can do to make the most of the current climate.
Staff Q&A: Oscar Shiblaq
Oscar’s seen a lot of changes in digital media in his years as a senior digital media manager. Here he discusses one recent trend that has had a profound impact on how digital can affect real-world results.
Staff Q&A: Glen McMillan
Glen McMillan, our new Head of Marketing Automation, talks customer journeys and the ways automation can make or break your customer experience in 2018.
Staff Q&A: Amanda Gross
What opportunities does the future of content hold for New Zealand brands? To find out, we checked in with krunch.co Managing Editor and resident content marketing guru, Amanda Gross.
Staff Q&A: Simon Wedde
How should businesses extract maximum value from all the marketing tech tools they’ve got access to today? We sat down with Simon Wedde, our brand new Head of Client Service, to discuss exactly that – plus why digital marketing in 2018 is more than ever the place to build brands and grow revenue.
Staff Q&A: Sarah Pickles
She’s flown around the world for a deadline, but here at krunch.co, our pom import and Digital Producer Sarah Pickles is the one who keeps the teams cool, calm, collected and delivering world firsts on time and on budget.
