Archives: Thoughts

Because of the global pandemic, users are turning to digital content like never before. But are marketers keeping up with these changing habits?

COVID-19 made 2020 a difficult year, but as with all difficulty, it was an incredible teacher. So what were the key lessons we learned this year?

Automated marketing journeys can help create personalised customer experiences that build loyalty. But what do those journeys actually look like?

With a little money magic, Fisher Funds and krunch.co showed Kiwis how to boost their KiwiSaver investment accounts – and the results are fantastic.

Resurging COVID-19 cases put a lot of pressure on the economy. So what should marketers be doing to help their companies through these tough times?

Data is critical to quality campaigns and competitive customer experiences. So what exactly is good data, and how do you get it? We break it down.

Now more than ever, companies must know how to talk to their customers at the right place, the right time, and in the right way. Marketing is key to this.

 Customer experience workshops enable marketers to put themselves in the shoes of their audiences and strategise the optimal experience – so long as you run them properly. Head of Digital Experience Amanda Moyle shares her tips. 

Are you considering any of these three social media platforms? They are each hugely popular, yet most marketers have yet to discover their potential.

Thanks to the rapid pace of technological change, just 12 months can take an organisation from following to leading. So what should your business do to pull ahead in 2020?

AR is exploding into the marketing world and 2020 could be the year Kiwi organisations get their foot in the door. So what do you need to know?

Three of our department heads have come together to offer simple advice on tackling the low-hanging fruit of digital transformation.

Large organisations are just as capable of competing with agile startups as agile startups are at outmanoeuvring large organisations. But how?

What does your marketing department look like? If yours still looks the same as it did last century, you’re losing out. So let’s discuss how to evolve.

The degree to which we can use real-world data today sometimes feels more like sci-fi than documentary, but it’s a trend that has enormous potential in the marketing realm and beyond.

Our Head of Innovation, Adnan Khan, recently attended the Adobe Summit 2019 in Las Vegas. He shares his top insights for the NZ audience.

Messaging is no longer just about chatting with friends. Its meteoric rise is also creating a massive opportunity for businesses using Marketing Automation.

After developing Fisher Funds’ new brand look and feel and rolling it out across digital channels, an above-the-line media opportunity presented a great chance to get the brand in front of even more people.

We’ve recently joined the ranks as a Salesforce Consulting Partner.

Facebook is changing the rules for advertisers yet again, but what does it really mean for your campaigns, and how will your brand stand out in Facebook’s new landscape?

Four chief technology officers on the formula for digital transformation success.

NZ non-profit, NetSafe, makes a global splash with a clever bot that out-chats email scammers.

It’s not always about spending hours trying to come up with new ideas. There are actually many different ways you can reuse and repurpose your old content.

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Apple’s iOS 14 update is set to impact marketers advertising on digital platforms. But how, and what can you do to prepare?

A good analytics dashboard can yield insights that supercharge your business. But what elements make up a ‘good’ dashboard, and where do you start?

Resurging COVID-19 cases put a lot of pressure on the economy. So what should marketers be doing to help their companies through these tough times?

Marketing automation is efficient, effective and accurate. It enables faster execution of marketing campaigns and better, measurable results.

Customers today expect brands to communicate with them on a personal level. To do this, brands in 2020 must start by humanising themselves.

If you can’t track users consistently across devices and channels, you’re missing out. People-based marketing is the strategy to solve this problem.

Large organisations are just as capable of competing with agile startups as agile startups are at outmanoeuvring large organisations. But how?

The degree to which we can use real-world data today sometimes feels more like sci-fi than documentary, but it’s a trend that has enormous potential in the marketing realm and beyond.

It’s easier than ever to apply data and insights to drive successful advertising and marketing content, but a new survey by krunch.co has found that only a small percentage of New Zealand businesses are doing it. We’re looking into why that is, and what you can start doing today to change it.

Gone are the days of allocating marketing budget and hoping for the best. Multi-touch attribution allows marketers to make informed decisions and reach their audiences at pivotal points in the user journey.

There’s been plenty of media coverage featuring Facebook and Cambridge Analytica over recent weeks. Here’s our take on the situation.

How did krunch.co achieve a 2.3X better result for Cisco Networking Academy? Click here to read more.

Big Data Futurist John Ellis explores a new future featuring The Zero Dollar Car.

Because of the global pandemic, users are turning to digital content like never before. But are marketers keeping up with these changing habits?

Sanford and Sons and krunch.co cut through the Christmas noise with an inventive campaign that resulted in the highest monthly online sales ever.

Marketing automation is key to achieving next level CX. But given the many moving parts, where is a beginner to start?

The positive associations of a birthday can prove powerful when brands leverage them in their CX strategy. 

Are you considering any of these three social media platforms? They are each hugely popular, yet most marketers have yet to discover their potential.

AR is exploding into the marketing world and 2020 could be the year Kiwi organisations get their foot in the door. So what do you need to know?

A third of NZ jobs are at risk of being automated. Surprisingly, writers and video producers are also in the firing line. But is this something to fear?

It’s easier than ever to apply data and insights to drive successful advertising and marketing content, but a new survey by krunch.co has found that only a small percentage of New Zealand businesses are doing it. We’re looking into why that is, and what you can start doing today to change it.

How do you write the perfect client satisfaction survey? We’re sharing the stats, studies and expert opinions we used to create ours.