Archives: Thoughts

 Customer experience workshops enable marketers to put themselves in the shoes of their audiences and strategise the optimal experience – so long as you run them properly. Head of Digital Experience Amanda Moyle shares her tips. 

To generate the best possible ROI from digital content, it must be integrated into the wider brand campaign, backed with data, and smartly promoted.

Are you considering any of these three social media platforms? They are each hugely popular, yet most marketers have yet to discover their potential.

With 2019 nearly behind us, it’s a perfect time to look back and consider the lessons it taught about digital transformation success. So what did we learn?

Customers today expect brands to communicate with them on a personal level. To do this, brands in 2020 must start by humanising themselves.

If you can’t track users consistently across devices and channels, you’re missing out. People-based marketing is the strategy to solve this problem.

Large organisations are just as capable of competing with agile startups as agile startups are at outmanoeuvring large organisations. But how?

How does NZ compare to other markets around the world? We talked to krunch.co’s Nick Licence about the core of what he feels makes NZ unique.

A third of NZ jobs are at risk of being automated. Surprisingly, writers and video producers are also in the firing line. But is this something to fear?

The degree to which we can use real-world data today sometimes feels more like sci-fi than documentary, but it’s a trend that has enormous potential in the marketing realm and beyond.

Our Head of Innovation, Adnan Khan, recently attended the Adobe Summit 2019 in Las Vegas. He shares his top insights for the NZ audience.

It’s easier than ever to apply data and insights to drive successful advertising and marketing content, but a new survey by krunch.co has found that only a small percentage of New Zealand businesses are doing it. We’re looking into why that is, and what you can start doing today to change it.

Thanks to the rise of virtual assistants like Google Home, Amazon Echo and the dozens of up and coming challengers, voice search is becoming more and more embedded into daily life.

Adobe’s recent acquisition of Marketo is being hailed by many as a positive for users, who will enjoy a breadth of new capabilities, and also for Adobe, who is rising to be a major player in the B2B marketing world. Adobe is now competing, properly, with the likes of Salesforce and Oracle in this space.

Six brave krunchers recently faced extreme challenges in a 5.5 hour rescue simulation in Woodhill Forest, all to support New Zealand’s rescue organisations.

What’s going to be the digital trend to define 2018? We asked some of our krunchers what they thought.

“Our primary interface now is through digital media, there is no TV advertising.” — Adidas CEO Kasper Rorsted

Had enough of millennials? Blue chip brands like T-Mobile and Mercedes are setting their sights on an overlooked (at least by advertisers) demographic: Baby Boomers.

Gone are the days of allocating marketing budget and hoping for the best. Multi-touch attribution allows marketers to make informed decisions and reach their audiences at pivotal points in the user journey.

There’s been plenty of media coverage featuring Facebook and Cambridge Analytica over recent weeks. Here’s our take on the situation.

How did krunch.co achieve a 2.3X better result for Cisco Networking Academy? Click here to read more.

Big Data Futurist John Ellis explores a new future featuring The Zero Dollar Car.

How do you write the perfect client satisfaction survey? We’re sharing the stats, studies and expert opinions we used to create ours.

What are the most common challenges facing brands starting out on a digital transformation journey? We sat down with Abi Cooke, our brand new Head of Client Service, to discuss some of the misconceptions and overlooked opportunities to watch out for.

Online privacy is paramount to today’s users, and web browsing providers are rising to the occasion in helping protect their customers’ privacy. We spoke to Adnan Khan, krunch.co’s Head of Innovation, to learn what this means and what businesses can do to make the most of the current climate.

Glen McMillan, our new Head of Marketing Automation, talks customer journeys and the ways automation can make or break your customer experience in 2018.

How should businesses extract maximum value from all the marketing tech tools they’ve got access to today? We sat down with Simon Wedde, our brand new Head of Client Service, to discuss exactly that – plus why digital marketing in 2018 is more than ever the place to build brands and grow revenue.

How does NZ compare to other markets around the world? We talked to krunch.co’s Nick Licence about the core of what he feels makes NZ unique.

Coming from a big agency background and working with some of New Zealand’s most treasured brands, Nicola Stallard is certainly a seasoned marketer. But it’s the data-driven solutions she’s most excited to get stuck into at krunch.co.

Oscar’s seen a lot of changes in digital media in his years as a senior digital media manager. Here he discusses one recent trend that has had a profound impact on how digital can affect real-world results.

What opportunities does the future of content hold for New Zealand brands? To find out, we checked in with krunch.co Managing Editor and resident content marketing guru, Amanda Gross.

She’s flown around the world for a deadline, but here at krunch.co, our pom import and Digital Producer Sarah Pickles is the one who keeps the teams cool, calm, collected and delivering world firsts on time and on budget.