Archives: Thoughts

If your different marketing teams work in their own bubbles, it could be costing you money. Bring your people together with these tips and tricks.

There’s a pandemic raging. The country has shut down. But you’re a premium rental car company – how do you survive? That’s where the krunch.co team comes in.

Sanford and Sons and krunch.co cut through the Christmas noise with an inventive campaign that resulted in the highest monthly online sales ever.

Marketing automation is key to achieving next level CX. But given the many moving parts, where is a beginner to start?

Social media is a direct line to your customers, and everyone is on social media while on lockdown. So what should you post?

The positive associations of a birthday can prove powerful when brands leverage them in their CX strategy. 

Marketing automation is efficient, effective and accurate. It enables faster execution of marketing campaigns and better, measurable results.

Certain digital goals (brand awareness, for instance) are infamously difficult to measure. But does that mean when you invest in these you risk losing money?

Are you considering any of these three social media platforms? They are each hugely popular, yet most marketers have yet to discover their potential.

With 2019 nearly behind us, it’s a perfect time to look back and consider the lessons it taught about digital transformation success. So what did we learn?

Customers today expect brands to communicate with them on a personal level. To do this, brands in 2020 must start by humanising themselves.

Only 16% of digital transformation efforts succeed. However, with the right strategies in place, any organisation can increase its chances.

New technology has revolutionised marketing – but it isn’t a magic wand. We discuss why even with technology success can’t be assumed. It must be earned.

A third of NZ jobs are at risk of being automated. Surprisingly, writers and video producers are also in the firing line. But is this something to fear?

Digital transformation might be the new kale – but you still need to eat it. Managing Director Darren Kirkland explains why.

Observing the digital trends in China is a bit like peering into a crystal ball. What can they teach us about the future of digital experience here in New Zealand and around the globe?

Thanks to the rise of virtual assistants like Google Home, Amazon Echo and the dozens of up and coming challengers, voice search is becoming more and more embedded into daily life.

Adobe’s recent acquisition of Marketo is being hailed by many as a positive for users, who will enjoy a breadth of new capabilities, and also for Adobe, who is rising to be a major player in the B2B marketing world. Adobe is now competing, properly, with the likes of Salesforce and Oracle in this space.

Six brave krunchers recently faced extreme challenges in a 5.5 hour rescue simulation in Woodhill Forest, all to support New Zealand’s rescue organisations.

What’s going to be the digital trend to define 2018? We asked some of our krunchers what they thought.

“Our primary interface now is through digital media, there is no TV advertising.” — Adidas CEO Kasper Rorsted

Had enough of millennials? Blue chip brands like T-Mobile and Mercedes are setting their sights on an overlooked (at least by advertisers) demographic: Baby Boomers.

A good analytics dashboard can yield insights that supercharge your business. But what elements make up a ‘good’ dashboard, and where do you start?

Resurging COVID-19 cases put a lot of pressure on the economy. So what should marketers be doing to help their companies through these tough times?

Marketing automation is efficient, effective and accurate. It enables faster execution of marketing campaigns and better, measurable results.

Customers today expect brands to communicate with them on a personal level. To do this, brands in 2020 must start by humanising themselves.

If you can’t track users consistently across devices and channels, you’re missing out. People-based marketing is the strategy to solve this problem.

Large organisations are just as capable of competing with agile startups as agile startups are at outmanoeuvring large organisations. But how?

The degree to which we can use real-world data today sometimes feels more like sci-fi than documentary, but it’s a trend that has enormous potential in the marketing realm and beyond.

It’s easier than ever to apply data and insights to drive successful advertising and marketing content, but a new survey by krunch.co has found that only a small percentage of New Zealand businesses are doing it. We’re looking into why that is, and what you can start doing today to change it.

Gone are the days of allocating marketing budget and hoping for the best. Multi-touch attribution allows marketers to make informed decisions and reach their audiences at pivotal points in the user journey.

There’s been plenty of media coverage featuring Facebook and Cambridge Analytica over recent weeks. Here’s our take on the situation.

How did krunch.co achieve a 2.3X better result for Cisco Networking Academy? Click here to read more.

Big Data Futurist John Ellis explores a new future featuring The Zero Dollar Car.

Automated marketing journeys can help create personalised customer experiences that build loyalty. But what do those journeys actually look like?

With a little money magic, Fisher Funds and krunch.co showed Kiwis how to boost their KiwiSaver investment accounts – and the results are fantastic.

Social media is a direct line to your customers, and everyone is on social media while on lockdown. So what should you post?

To generate the best possible ROI from digital content, it must be integrated into the wider brand campaign, backed with data, and smartly promoted.

Are you considering any of these three social media platforms? They are each hugely popular, yet most marketers have yet to discover their potential.

New technology has revolutionised marketing – but it isn’t a magic wand. We discuss why even with technology success can’t be assumed. It must be earned.

Content is king, but personalisation is next in line. What does a totally personalised future look like, and what impact might it have on businesses?

Never one to follow the herd, Snapchat is the first major network to seperate social posts from media content. But will it help solve the “frenvy” and “fake news” epidemics?

It works for a brand like Gucci, but will it work for you? Let’s take it back to the first (yet often forgotten about) basic principle of marketing: Finding the right message for your brand