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Archives: Thoughts
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- Interviews
Staff Q&A: Nick Licence
How does NZ compare to other markets around the world? We talked to krunch.co’s Nick Licence about the core of what he feels makes NZ unique.
Are content producers going to be made redundant
A third of NZ jobs are at risk of being automated. Surprisingly, writers and video producers are also in the firing line. But is this something to fear?
Real-world data: Are we at “Minority Report” yet?
The degree to which we can use real-world data today sometimes feels more like sci-fi than documentary, but it’s a trend that has enormous potential in the marketing realm and beyond.
Key Takeaways: Adobe Summit 2019
Our Head of Innovation, Adnan Khan, recently attended the Adobe Summit 2019 in Las Vegas. He shares his top insights for the NZ audience.
The State of Data-Fueled Content
It’s easier than ever to apply data and insights to drive successful advertising and marketing content, but a new survey by krunch.co has found that only a small percentage of New Zealand businesses are doing it. We’re looking into why that is, and what you can start doing today to change it.
Figuring out your share of voice search in 2019
Thanks to the rise of virtual assistants like Google Home, Amazon Echo and the dozens of up and coming challengers, voice search is becoming more and more embedded into daily life.
What Marketo’s new brand means for marketers
Adobe’s recent acquisition of Marketo is being hailed by many as a positive for users, who will enjoy a breadth of new capabilities, and also for Adobe, who is rising to be a major player in the B2B marketing world. Adobe is now competing, properly, with the likes of Salesforce and Oracle in this space.
Team krunch.co raises $5K for lifesaving organisations in epic Rescue Run
Six brave krunchers recently faced extreme challenges in a 5.5 hour rescue simulation in Woodhill Forest, all to support New Zealand’s rescue organisations.
krunch.co’s Digital Marketing Predictions for 2018
What’s going to be the digital trend to define 2018? We asked some of our krunchers what they thought.
Adidas Goes All Digital
“Our primary interface now is through digital media, there is no TV advertising.” — Adidas CEO Kasper Rorsted
Don’t Forget The Baby Boomers
Had enough of millennials? Blue chip brands like T-Mobile and Mercedes are setting their sights on an overlooked (at least by advertisers) demographic: Baby Boomers.
–Data
Infographic: The Science of Multi-Touch Attribution
Gone are the days of allocating marketing budget and hoping for the best. Multi-touch attribution allows marketers to make informed decisions and reach their audiences at pivotal points in the user journey.
–Data
Facebook & Cambridge Analytica: A Rational Analysis
There’s been plenty of media coverage featuring Facebook and Cambridge Analytica over recent weeks. Here’s our take on the situation.
–Data
Cisco Networking Academy achieves great results with data attribution
How did krunch.co achieve a 2.3X better result for Cisco Networking Academy? Click here to read more.
–Data
The Zero Dollar Car
Big Data Futurist John Ellis explores a new future featuring The Zero Dollar Car.
How to write a great client satisfaction survey
How do you write the perfect client satisfaction survey? We’re sharing the stats, studies and expert opinions we used to create ours.
Staff Q&A: Abi Cooke
What are the most common challenges facing brands starting out on a digital transformation journey? We sat down with Abi Cooke, our brand new Head of Client Service, to discuss some of the misconceptions and overlooked opportunities to watch out for.
Staff Q&A: Nicola Stallard
Coming from a big agency background and working with some of New Zealand’s most treasured brands, Nicola Stallard is certainly a seasoned marketer. But it’s the data-driven solutions she’s most excited to get stuck into at krunch.co.
Staff Q&A: Adnan Khan
Online privacy is paramount to today’s users, and web browsing providers are rising to the occasion in helping protect their customers’ privacy. We spoke to Adnan Khan, krunch.co’s Head of Innovation, to learn what this means and what businesses can do to make the most of the current climate.
Staff Q&A: Oscar Shiblaq
Oscar’s seen a lot of changes in digital media in his years as a senior digital media manager. Here he discusses one recent trend that has had a profound impact on how digital can affect real-world results.
Staff Q&A: Glen McMillan
Glen McMillan, our new Head of Marketing Automation, talks customer journeys and the ways automation can make or break your customer experience in 2018.
Staff Q&A: Amanda Gross
What opportunities does the future of content hold for New Zealand brands? To find out, we checked in with krunch.co Managing Editor and resident content marketing guru, Amanda Gross.
Staff Q&A: Simon Wedde
How should businesses extract maximum value from all the marketing tech tools they’ve got access to today? We sat down with Simon Wedde, our brand new Head of Client Service, to discuss exactly that – plus why digital marketing in 2018 is more than ever the place to build brands and grow revenue.
Staff Q&A: Sarah Pickles
She’s flown around the world for a deadline, but here at krunch.co, our pom import and Digital Producer Sarah Pickles is the one who keeps the teams cool, calm, collected and delivering world firsts on time and on budget.
How to reimagine your marketing team
What does your marketing department look like? If yours still looks the same as it did last century, you’re losing out. So let’s discuss how to evolve.
Real-world data: Are we at “Minority Report” yet?
The degree to which we can use real-world data today sometimes feels more like sci-fi than documentary, but it’s a trend that has enormous potential in the marketing realm and beyond.
Key Takeaways: Adobe Summit 2019
Our Head of Innovation, Adnan Khan, recently attended the Adobe Summit 2019 in Las Vegas. He shares his top insights for the NZ audience.
Messaging technology is changing the customer experience
Messaging is no longer just about chatting with friends. Its meteoric rise is also creating a massive opportunity for businesses using Marketing Automation.
Fisher Funds’ new brand on show across Auckland
After developing Fisher Funds’ new brand look and feel and rolling it out across digital channels, an above-the-line media opportunity presented a great chance to get the brand in front of even more people.
What Marketo’s new brand means for marketers
Adobe’s recent acquisition of Marketo is being hailed by many as a positive for users, who will enjoy a breadth of new capabilities, and also for Adobe, who is rising to be a major player in the B2B marketing world. Adobe is now competing, properly, with the likes of Salesforce and Oracle in this space.
krunch.co builds further capability with global technology partners
We’ve recently joined the ranks as a Salesforce Consulting Partner.
Facebook News Feed Changes – Same-Same, But Different
Facebook is changing the rules for advertisers yet again, but what does it really mean for your campaigns, and how will your brand stand out in Facebook’s new landscape?
Digital Transformation: What Your CTO Thinks You Should Know
Four chief technology officers on the formula for digital transformation success.
New Zealand’s Revenge Email
NZ non-profit, NetSafe, makes a global splash with a clever bot that out-chats email scammers.
Real-world data: Are we at “Minority Report” yet?
The degree to which we can use real-world data today sometimes feels more like sci-fi than documentary, but it’s a trend that has enormous potential in the marketing realm and beyond.
The State of Data-Fueled Content
It’s easier than ever to apply data and insights to drive successful advertising and marketing content, but a new survey by krunch.co has found that only a small percentage of New Zealand businesses are doing it. We’re looking into why that is, and what you can start doing today to change it.
–Data
Infographic: The Science of Multi-Touch Attribution
Gone are the days of allocating marketing budget and hoping for the best. Multi-touch attribution allows marketers to make informed decisions and reach their audiences at pivotal points in the user journey.
–Data
Facebook & Cambridge Analytica: A Rational Analysis
There’s been plenty of media coverage featuring Facebook and Cambridge Analytica over recent weeks. Here’s our take on the situation.
–Data
Cisco Networking Academy achieves great results with data attribution
How did krunch.co achieve a 2.3X better result for Cisco Networking Academy? Click here to read more.
Are content producers going to be made redundant
A third of NZ jobs are at risk of being automated. Surprisingly, writers and video producers are also in the firing line. But is this something to fear?
The State of Data-Fueled Content
It’s easier than ever to apply data and insights to drive successful advertising and marketing content, but a new survey by krunch.co has found that only a small percentage of New Zealand businesses are doing it. We’re looking into why that is, and what you can start doing today to change it.
How to write a great client satisfaction survey
How do you write the perfect client satisfaction survey? We’re sharing the stats, studies and expert opinions we used to create ours.
Staff Q&A: Nick Licence
How does NZ compare to other markets around the world? We talked to krunch.co’s Nick Licence about the core of what he feels makes NZ unique.
Staff Q&A: Abi Cooke
What are the most common challenges facing brands starting out on a digital transformation journey? We sat down with Abi Cooke, our brand new Head of Client Service, to discuss some of the misconceptions and overlooked opportunities to watch out for.
Staff Q&A: Nicola Stallard
Coming from a big agency background and working with some of New Zealand’s most treasured brands, Nicola Stallard is certainly a seasoned marketer. But it’s the data-driven solutions she’s most excited to get stuck into at krunch.co.
Staff Q&A: Adnan Khan
Online privacy is paramount to today’s users, and web browsing providers are rising to the occasion in helping protect their customers’ privacy. We spoke to Adnan Khan, krunch.co’s Head of Innovation, to learn what this means and what businesses can do to make the most of the current climate.
Staff Q&A: Oscar Shiblaq
Oscar’s seen a lot of changes in digital media in his years as a senior digital media manager. Here he discusses one recent trend that has had a profound impact on how digital can affect real-world results.
Staff Q&A: Glen McMillan
Glen McMillan, our new Head of Marketing Automation, talks customer journeys and the ways automation can make or break your customer experience in 2018.
Staff Q&A: Amanda Gross
What opportunities does the future of content hold for New Zealand brands? To find out, we checked in with krunch.co Managing Editor and resident content marketing guru, Amanda Gross.
Staff Q&A: Simon Wedde
How should businesses extract maximum value from all the marketing tech tools they’ve got access to today? We sat down with Simon Wedde, our brand new Head of Client Service, to discuss exactly that – plus why digital marketing in 2018 is more than ever the place to build brands and grow revenue.
Staff Q&A: Sarah Pickles
She’s flown around the world for a deadline, but here at krunch.co, our pom import and Digital Producer Sarah Pickles is the one who keeps the teams cool, calm, collected and delivering world firsts on time and on budget.
