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What were the biggest digital transformation lessons of 2019?

With 2019 nearly behind us, it’s a perfect time to look back and consider the lessons it taught about digital transformation success. So what did we learn?

Lightb bulbs symbolizing lessons ideas and lessons learned
Person playing AR game Pokemon Go

Is 2020 the year to turn to AR marketing?

AR is exploding into the marketing world and 2020 could be the year Kiwi organisations get their foot in the door. So what do you need to know?

Why you need to humanise your brand

Customers today expect brands to communicate with them on a personal level. To do this, brands in 2020 must start by humanising themselves.

Robot plays a piano
Low hanging fruit

How to grab the low-hanging fruit of digital transformation

Three of our department heads have come together to offer simple advice on tackling the low-hanging fruit of digital transformation.

It’s time to take your hand out of the cookie jar

If you can’t track users consistently across devices and channels, you’re missing out. People-based marketing is the strategy to solve this problem.

Stack of cookies with android logo
Stairs and escalators leading to digital transformation

3 strategies to increase your chance of digital transformation success

Only 16% of digital transformation efforts succeed. However, with the right strategies in place, any organisation can increase its chances.

How to out-innovate your agile startup competitors

Large organisations are just as capable of competing with agile startups as agile startups are at outmanoeuvring large organisations. But how?

Group of runners on a field track
Hand holding the spark to a new idea

Is great technology key to marketing success?

New technology has revolutionised marketing – but it isn’t a magic wand. We discuss why even with technology success can’t be assumed. It must be earned.

Staff Q&A: Nick Licence

How does NZ compare to other markets around the world? We talked to krunch.co’s Nick Licence about the core of what he feels makes NZ unique.

Marketing team puts its hands together

How to reimagine your marketing team

What does your marketing department look like? If yours still looks the same as it did last century, you’re losing out. So let’s discuss how to evolve.

Are content producers going to be made redundant

A third of NZ jobs are at risk of being automated. Surprisingly, writers and video producers are also in the firing line. But is this something to fear?

Writing desk
Crowd moving

What does the future of personalisation look like?

Content is king, but personalisation is next in line. What does a totally personalised future look like, and what impact might it have on businesses?

Real-world data: Are we at “Minority Report” yet?

The degree to which we can use real-world data today sometimes feels more like sci-fi than documentary, but it’s a trend that has enormous potential in the marketing realm and beyond.

Big data
Change

Digital Transformation: More than a buzzword

Digital transformation might be the new kale – but you still need to eat it. Managing Director Darren Kirkland explains why.

Key Takeaways: Adobe Summit 2019

Our Head of Innovation, Adnan Khan, recently attended the Adobe Summit 2019 in Las Vegas. He shares his top insights for the NZ audience.

Adobe Leaders
Shanghai, China

Lessons from China: Seeing into the future of digital experience

Observing the digital trends in China is a bit like peering into a crystal ball. What can they teach us about the future of digital experience here in New Zealand and around the globe?

The State of Data-Fueled Content

It’s easier than ever to apply data and insights to drive successful advertising and marketing content, but a new survey by krunch.co has found that only a small percentage of New Zealand businesses are doing it. We’re looking into why that is, and what you can start doing today to change it.

The State of Data-Fueled Content
Messaging apps grow

Messaging technology is changing the customer experience

Messaging is no longer just about chatting with friends. Its meteoric rise is also creating a massive opportunity for businesses using Marketing Automation.

Figuring out your share of voice search in 2019

Thanks to the rise of virtual assistants like Google Home, Amazon Echo and the dozens of up and coming challengers, voice search is becoming more and more embedded into daily life.

Virtual assistants like Google Home are impacting voice search.

Fisher Funds’ new brand on show across Auckland

After developing Fisher Funds’ new brand look and feel and rolling it out across digital channels, an above-the-line media opportunity presented a great chance to get the brand in front of even more people.

What Marketo’s new brand means for marketers

Adobe’s recent acquisition of Marketo is being hailed by many as a positive for users, who will enjoy a breadth of new capabilities, and also for Adobe, who is rising to be a major player in the B2B marketing world. Adobe is now competing, properly, with the likes of Salesforce and Oracle in this space.

krunch.co builds further capability with global technology partners

We’ve recently joined the ranks as a Salesforce Consulting Partner.

Team krunch.co raises $5K for lifesaving organisations in epic Rescue Run

Six brave krunchers recently faced extreme challenges in a 5.5 hour rescue simulation in Woodhill Forest, all to support New Zealand’s rescue organisations.

Facebook News Feed Changes – Same-Same, But Different

Facebook is changing the rules for advertisers yet again, but what does it really mean for your campaigns, and how will your brand stand out in Facebook’s new landscape?

krunch.co’s Digital Marketing Predictions for 2018

What’s going to be the digital trend to define 2018? We asked some of our krunchers what they thought.

Digital Transformation: What Your CTO Thinks You Should Know

Four chief technology officers on the formula for digital transformation success.

Adidas Goes All Digital

“Our primary interface now is through digital media, there is no TV advertising.” — Adidas CEO Kasper Rorsted

New Zealand’s Revenge Email

NZ non-profit, NetSafe, makes a global splash with a clever bot that out-chats email scammers.

Don’t Forget The Baby Boomers

Had enough of millennials? Blue chip brands like T-Mobile and Mercedes are setting their sights on an overlooked (at least by advertisers) demographic: Baby Boomers.

9 Insightful Ways to Repurpose Old Content (And Resurrect Traffic)

It’s not always about spending hours trying to come up with new ideas. There are actually many different ways you can reuse and repurpose your old content.

Read More

Infographic: The Science of Multi-Touch Attribution

Gone are the days of allocating marketing budget and hoping for the best. Multi-touch attribution allows marketers to make informed decisions and reach their audiences at pivotal points in the user journey.

GDPR: What it means for your business

Data privacy legislation just underwent its most important change in 20 years – is your business doing enough to stay compliant?

Facebook & Cambridge Analytica: A Rational Analysis

There’s been plenty of media coverage featuring Facebook and Cambridge Analytica over recent weeks. Here’s our take on the situation.

Infographic: Dos and Don’ts of Effective Digital Communication

What’s the best way to get your message across in the digital age? We’ve got five top tips to get you started.

Cisco Networking Academy achieves great results with data attribution

How did krunch.co achieve a 2.3X better result for Cisco Networking Academy? Click here to read more.

Why Marketers Need to Think Like Data Scientists (And How to Do It)

If you want to be taken seriously in your next meeting, you may want to come armed with a data-set to back up your opinions.

The Zero Dollar Car

Big Data Futurist John Ellis explores a new future featuring The Zero Dollar Car.

Snapchat Remakes Itself, Splitting the Social From the Media

Never one to follow the herd, Snapchat is the first major network to seperate social posts from media content. But will it help solve the “frenvy” and “fake news” epidemics?

How to write a great client satisfaction survey

How do you write the perfect client satisfaction survey? We’re sharing the stats, studies and expert opinions we used to create ours.

Finding your brand’s marketing message

It works for a brand like Gucci, but will it work for you? Let’s take it back to the first (yet often forgotten about) basic principle of marketing: Finding the right message for your brand

Staff Q&A: Abi Cooke

What are the most common challenges facing brands starting out on a digital transformation journey? We sat down with Abi Cooke, our brand new Head of Client Service, to discuss some of the misconceptions and overlooked opportunities to watch out for.

Abi Cooke is krunch.co's new Head of Client Services.

Staff Q&A: Nicola Stallard

Coming from a big agency background and working with some of New Zealand’s most treasured brands, Nicola Stallard is certainly a seasoned marketer. But it’s the data-driven solutions she’s most excited to get stuck into at krunch.co.

Staff Q&A: Adnan Khan

Online privacy is paramount to today’s users, and web browsing providers are rising to the occasion in helping protect their customers’ privacy. We spoke to Adnan Khan, krunch.co’s Head of Innovation, to learn what this means and what businesses can do to make the most of the current climate.

Staff Q&A: Oscar Shiblaq

Oscar’s seen a lot of changes in digital media in his years as a senior digital media manager. Here he discusses one recent trend that has had a profound impact on how digital can affect real-world results.

Staff Q&A: Glen McMillan

Glen McMillan, our new Head of Marketing Automation, talks customer journeys and the ways automation can make or break your customer experience in 2018.

Staff Q&A: Amanda Gross

What opportunities does the future of content hold for New Zealand brands? To find out, we checked in with krunch.co Managing Editor and resident content marketing guru, Amanda Gross.

Staff Q&A: Simon Wedde

How should businesses extract maximum value from all the marketing tech tools they’ve got access to today? We sat down with Simon Wedde, our brand new Head of Client Service, to discuss exactly that – plus why digital marketing in 2018 is more than ever the place to build brands and grow revenue.

Staff Q&A: Sarah Pickles

She’s flown around the world for a deadline, but here at krunch.co, our pom import and Digital Producer Sarah Pickles is the one who keeps the teams cool, calm, collected and delivering world firsts on time and on budget.

What were the biggest digital transformation lessons of 2019?

With 2019 nearly behind us, it’s a perfect time to look back and consider the lessons it taught about digital transformation success. So what did we learn?

Lightb bulbs symbolizing lessons ideas and lessons learned
Person playing AR game Pokemon Go

Is 2020 the year to turn to AR marketing?

AR is exploding into the marketing world and 2020 could be the year Kiwi organisations get their foot in the door. So what do you need to know?

Why you need to humanise your brand

Customers today expect brands to communicate with them on a personal level. To do this, brands in 2020 must start by humanising themselves.

Robot plays a piano
Low hanging fruit

How to grab the low-hanging fruit of digital transformation

Three of our department heads have come together to offer simple advice on tackling the low-hanging fruit of digital transformation.

3 strategies to increase your chance of digital transformation success

Only 16% of digital transformation efforts succeed. However, with the right strategies in place, any organisation can increase its chances.

Stairs and escalators leading to digital transformation
Group of runners on a field track

How to out-innovate your agile startup competitors

Large organisations are just as capable of competing with agile startups as agile startups are at outmanoeuvring large organisations. But how?

Is great technology key to marketing success?

New technology has revolutionised marketing – but it isn’t a magic wand. We discuss why even with technology success can’t be assumed. It must be earned.

Hand holding the spark to a new idea
Marketing team puts its hands together

How to reimagine your marketing team

What does your marketing department look like? If yours still looks the same as it did last century, you’re losing out. So let’s discuss how to evolve.

Are content producers going to be made redundant

A third of NZ jobs are at risk of being automated. Surprisingly, writers and video producers are also in the firing line. But is this something to fear?

Writing desk
Big data

Real-world data: Are we at “Minority Report” yet?

The degree to which we can use real-world data today sometimes feels more like sci-fi than documentary, but it’s a trend that has enormous potential in the marketing realm and beyond.

Digital Transformation: More than a buzzword

Digital transformation might be the new kale – but you still need to eat it. Managing Director Darren Kirkland explains why.

Change
Adobe Leaders

Key Takeaways: Adobe Summit 2019

Our Head of Innovation, Adnan Khan, recently attended the Adobe Summit 2019 in Las Vegas. He shares his top insights for the NZ audience.

Lessons from China: Seeing into the future of digital experience

Observing the digital trends in China is a bit like peering into a crystal ball. What can they teach us about the future of digital experience here in New Zealand and around the globe?

Shanghai, China
Messaging apps grow

Messaging technology is changing the customer experience

Messaging is no longer just about chatting with friends. Its meteoric rise is also creating a massive opportunity for businesses using Marketing Automation.

Figuring out your share of voice search in 2019

Thanks to the rise of virtual assistants like Google Home, Amazon Echo and the dozens of up and coming challengers, voice search is becoming more and more embedded into daily life.

Virtual assistants like Google Home are impacting voice search.

Fisher Funds’ new brand on show across Auckland

After developing Fisher Funds’ new brand look and feel and rolling it out across digital channels, an above-the-line media opportunity presented a great chance to get the brand in front of even more people.

What Marketo’s new brand means for marketers

Adobe’s recent acquisition of Marketo is being hailed by many as a positive for users, who will enjoy a breadth of new capabilities, and also for Adobe, who is rising to be a major player in the B2B marketing world. Adobe is now competing, properly, with the likes of Salesforce and Oracle in this space.

krunch.co builds further capability with global technology partners

We’ve recently joined the ranks as a Salesforce Consulting Partner.

Team krunch.co raises $5K for lifesaving organisations in epic Rescue Run

Six brave krunchers recently faced extreme challenges in a 5.5 hour rescue simulation in Woodhill Forest, all to support New Zealand’s rescue organisations.

Facebook News Feed Changes – Same-Same, But Different

Facebook is changing the rules for advertisers yet again, but what does it really mean for your campaigns, and how will your brand stand out in Facebook’s new landscape?

krunch.co’s Digital Marketing Predictions for 2018

What’s going to be the digital trend to define 2018? We asked some of our krunchers what they thought.

Digital Transformation: What Your CTO Thinks You Should Know

Four chief technology officers on the formula for digital transformation success.

Adidas Goes All Digital

“Our primary interface now is through digital media, there is no TV advertising.” — Adidas CEO Kasper Rorsted

New Zealand’s Revenge Email

NZ non-profit, NetSafe, makes a global splash with a clever bot that out-chats email scammers.

Don’t Forget The Baby Boomers

Had enough of millennials? Blue chip brands like T-Mobile and Mercedes are setting their sights on an overlooked (at least by advertisers) demographic: Baby Boomers.

9 Insightful Ways to Repurpose Old Content (And Resurrect Traffic)

It’s not always about spending hours trying to come up with new ideas. There are actually many different ways you can reuse and repurpose your old content.

Read More

Robot plays a piano

Why you need to humanise your brand

Customers today expect brands to communicate with them on a personal level. To do this, brands in 2020 must start by humanising themselves.

How to grab the low-hanging fruit of digital transformation

Three of our department heads have come together to offer simple advice on tackling the low-hanging fruit of digital transformation.

Low hanging fruit
Stack of cookies with android logo

It’s time to take your hand out of the cookie jar

If you can’t track users consistently across devices and channels, you’re missing out. People-based marketing is the strategy to solve this problem.

3 strategies to increase your chance of digital transformation success

Only 16% of digital transformation efforts succeed. However, with the right strategies in place, any organisation can increase its chances.

Stairs and escalators leading to digital transformation
Group of runners on a field track

How to out-innovate your agile startup competitors

Large organisations are just as capable of competing with agile startups as agile startups are at outmanoeuvring large organisations. But how?

What does the future of personalisation look like?

Content is king, but personalisation is next in line. What does a totally personalised future look like, and what impact might it have on businesses?

Crowd moving
Big data

Real-world data: Are we at “Minority Report” yet?

The degree to which we can use real-world data today sometimes feels more like sci-fi than documentary, but it’s a trend that has enormous potential in the marketing realm and beyond.

Lessons from China: Seeing into the future of digital experience

Observing the digital trends in China is a bit like peering into a crystal ball. What can they teach us about the future of digital experience here in New Zealand and around the globe?

Shanghai, China
The State of Data-Fueled Content

The State of Data-Fueled Content

It’s easier than ever to apply data and insights to drive successful advertising and marketing content, but a new survey by krunch.co has found that only a small percentage of New Zealand businesses are doing it. We’re looking into why that is, and what you can start doing today to change it.

Messaging technology is changing the customer experience

Messaging is no longer just about chatting with friends. Its meteoric rise is also creating a massive opportunity for businesses using Marketing Automation.

Messaging apps grow

Infographic: The Science of Multi-Touch Attribution

Gone are the days of allocating marketing budget and hoping for the best. Multi-touch attribution allows marketers to make informed decisions and reach their audiences at pivotal points in the user journey.

GDPR: What it means for your business

Data privacy legislation just underwent its most important change in 20 years – is your business doing enough to stay compliant?

Facebook & Cambridge Analytica: A Rational Analysis

There’s been plenty of media coverage featuring Facebook and Cambridge Analytica over recent weeks. Here’s our take on the situation.

Infographic: Dos and Don’ts of Effective Digital Communication

What’s the best way to get your message across in the digital age? We’ve got five top tips to get you started.

Cisco Networking Academy achieves great results with data attribution

How did krunch.co achieve a 2.3X better result for Cisco Networking Academy? Click here to read more.

Why Marketers Need to Think Like Data Scientists (And How to Do It)

If you want to be taken seriously in your next meeting, you may want to come armed with a data-set to back up your opinions.

The Zero Dollar Car

Big Data Futurist John Ellis explores a new future featuring The Zero Dollar Car.

Is 2020 the year to turn to AR marketing?

AR is exploding into the marketing world and 2020 could be the year Kiwi organisations get their foot in the door. So what do you need to know?

Person playing AR game Pokemon Go
Hand holding the spark to a new idea

Is great technology key to marketing success?

New technology has revolutionised marketing – but it isn’t a magic wand. We discuss why even with technology success can’t be assumed. It must be earned.

Are content producers going to be made redundant

A third of NZ jobs are at risk of being automated. Surprisingly, writers and video producers are also in the firing line. But is this something to fear?

Writing desk
Crowd moving

What does the future of personalisation look like?

Content is king, but personalisation is next in line. What does a totally personalised future look like, and what impact might it have on businesses?

The State of Data-Fueled Content

It’s easier than ever to apply data and insights to drive successful advertising and marketing content, but a new survey by krunch.co has found that only a small percentage of New Zealand businesses are doing it. We’re looking into why that is, and what you can start doing today to change it.

The State of Data-Fueled Content

Snapchat Remakes Itself, Splitting the Social From the Media

Never one to follow the herd, Snapchat is the first major network to seperate social posts from media content. But will it help solve the “frenvy” and “fake news” epidemics?

How to write a great client satisfaction survey

How do you write the perfect client satisfaction survey? We’re sharing the stats, studies and expert opinions we used to create ours.

Finding your brand’s marketing message

It works for a brand like Gucci, but will it work for you? Let’s take it back to the first (yet often forgotten about) basic principle of marketing: Finding the right message for your brand

Staff Q&A: Nick Licence

How does NZ compare to other markets around the world? We talked to krunch.co’s Nick Licence about the core of what he feels makes NZ unique.

Staff Q&A: Abi Cooke

What are the most common challenges facing brands starting out on a digital transformation journey? We sat down with Abi Cooke, our brand new Head of Client Service, to discuss some of the misconceptions and overlooked opportunities to watch out for.

Abi Cooke is krunch.co's new Head of Client Services.

Staff Q&A: Nicola Stallard

Coming from a big agency background and working with some of New Zealand’s most treasured brands, Nicola Stallard is certainly a seasoned marketer. But it’s the data-driven solutions she’s most excited to get stuck into at krunch.co.

Staff Q&A: Adnan Khan

Online privacy is paramount to today’s users, and web browsing providers are rising to the occasion in helping protect their customers’ privacy. We spoke to Adnan Khan, krunch.co’s Head of Innovation, to learn what this means and what businesses can do to make the most of the current climate.

Staff Q&A: Oscar Shiblaq

Oscar’s seen a lot of changes in digital media in his years as a senior digital media manager. Here he discusses one recent trend that has had a profound impact on how digital can affect real-world results.

Staff Q&A: Glen McMillan

Glen McMillan, our new Head of Marketing Automation, talks customer journeys and the ways automation can make or break your customer experience in 2018.

Staff Q&A: Amanda Gross

What opportunities does the future of content hold for New Zealand brands? To find out, we checked in with krunch.co Managing Editor and resident content marketing guru, Amanda Gross.

Staff Q&A: Simon Wedde

How should businesses extract maximum value from all the marketing tech tools they’ve got access to today? We sat down with Simon Wedde, our brand new Head of Client Service, to discuss exactly that – plus why digital marketing in 2018 is more than ever the place to build brands and grow revenue.

Staff Q&A: Sarah Pickles

She’s flown around the world for a deadline, but here at krunch.co, our pom import and Digital Producer Sarah Pickles is the one who keeps the teams cool, calm, collected and delivering world firsts on time and on budget.