Subscribe to our newsletter
Subscribe to the krunch.co newsletter and we’ll keep you informed on how digital is changing business
Archives: Thoughts
Topics
Data
If your business can’t be found online, you’re lost in more ways than one. Search is the modern-day version of electricity and running water – quite simply, it needs to be always on. Leveraging a combination of first-party known and unknown people data.
Content
We believe better data insights lead to better creative ideas. So once we discover what makes your customers tick, we craft content that speaks to their interests and passions. And we deliver it the way customers live their daily digital lives.
Marketing
Marketing Automation. It’s what happens when you combine analytics, optimisation, targeting, attribution, best-in-class tools and, when done right, a deft hand at making it all play together nicely. That’s the krunch.co way, at least.
- All
- Marketing
- Data
- Content
- Interviews
Figuring out your share of voice search in 2019
Thanks to the rise of virtual assistants like Google Home, Amazon Echo and the dozens of up and coming challengers, voice search is becoming more and more embedded into daily life.
What Marketo’s new brand means for marketers
Adobe’s recent acquisition of Marketo is being hailed by many as a positive for users, who will enjoy a breadth of new capabilities, and also for Adobe, who is rising to be a major player in the B2B marketing world. Adobe is now competing, properly, with the likes of Salesforce and Oracle in this space.
Team krunch.co raises $5K for lifesaving organisations in epic Rescue Run
Six brave krunchers recently faced extreme challenges in a 5.5 hour rescue simulation in Woodhill Forest, all to support New Zealand’s rescue organisations.
krunch.co’s Digital Marketing Predictions for 2018
What’s going to be the digital trend to define 2018? We asked some of our krunchers what they thought.
Adidas Goes All Digital
“Our primary interface now is through digital media, there is no TV advertising.” — Adidas CEO Kasper Rorsted
Don’t Forget The Baby Boomers
Had enough of millennials? Blue chip brands like T-Mobile and Mercedes are setting their sights on an overlooked (at least by advertisers) demographic: Baby Boomers.
–Data
Infographic: The Science of Multi-Touch Attribution
Gone are the days of allocating marketing budget and hoping for the best. Multi-touch attribution allows marketers to make informed decisions and reach their audiences at pivotal points in the user journey.
–Data
Facebook & Cambridge Analytica: A Rational Analysis
There’s been plenty of media coverage featuring Facebook and Cambridge Analytica over recent weeks. Here’s our take on the situation.
–Data
Cisco Networking Academy achieves great results with data attribution
How did krunch.co achieve a 2.3X better result for Cisco Networking Academy? Click here to read more.
–Data
The Zero Dollar Car
Big Data Futurist John Ellis explores a new future featuring The Zero Dollar Car.
How to write a great client satisfaction survey
How do you write the perfect client satisfaction survey? We’re sharing the stats, studies and expert opinions we used to create ours.
Staff Q&A: Abi Cooke
What are the most common challenges facing brands starting out on a digital transformation journey? We sat down with Abi Cooke, our brand new Head of Client Service, to discuss some of the misconceptions and overlooked opportunities to watch out for.
Staff Q&A: Nicola Stallard
Coming from a big agency background and working with some of New Zealand’s most treasured brands, Nicola Stallard is certainly a seasoned marketer. But it’s the data-driven solutions she’s most excited to get stuck into at krunch.co.
Staff Q&A: Adnan Khan
Online privacy is paramount to today’s users, and web browsing providers are rising to the occasion in helping protect their customers’ privacy. We spoke to Adnan Khan, krunch.co’s Head of Innovation, to learn what this means and what businesses can do to make the most of the current climate.
Staff Q&A: Oscar Shiblaq
Oscar’s seen a lot of changes in digital media in his years as a senior digital media manager. Here he discusses one recent trend that has had a profound impact on how digital can affect real-world results.
Staff Q&A: Glen McMillan
Glen McMillan, our new Head of Marketing Automation, talks customer journeys and the ways automation can make or break your customer experience in 2018.
Staff Q&A: Amanda Gross
What opportunities does the future of content hold for New Zealand brands? To find out, we checked in with krunch.co Managing Editor and resident content marketing guru, Amanda Gross.
Staff Q&A: Simon Wedde
How should businesses extract maximum value from all the marketing tech tools they’ve got access to today? We sat down with Simon Wedde, our brand new Head of Client Service, to discuss exactly that – plus why digital marketing in 2018 is more than ever the place to build brands and grow revenue.
Staff Q&A: Sarah Pickles
She’s flown around the world for a deadline, but here at krunch.co, our pom import and Digital Producer Sarah Pickles is the one who keeps the teams cool, calm, collected and delivering world firsts on time and on budget.
Figuring out your share of voice search in 2019
Thanks to the rise of virtual assistants like Google Home, Amazon Echo and the dozens of up and coming challengers, voice search is becoming more and more embedded into daily life.
What Marketo’s new brand means for marketers
Adobe’s recent acquisition of Marketo is being hailed by many as a positive for users, who will enjoy a breadth of new capabilities, and also for Adobe, who is rising to be a major player in the B2B marketing world. Adobe is now competing, properly, with the likes of Salesforce and Oracle in this space.
Team krunch.co raises $5K for lifesaving organisations in epic Rescue Run
Six brave krunchers recently faced extreme challenges in a 5.5 hour rescue simulation in Woodhill Forest, all to support New Zealand’s rescue organisations.
krunch.co’s Digital Marketing Predictions for 2018
What’s going to be the digital trend to define 2018? We asked some of our krunchers what they thought.
Adidas Goes All Digital
“Our primary interface now is through digital media, there is no TV advertising.” — Adidas CEO Kasper Rorsted
Don’t Forget The Baby Boomers
Had enough of millennials? Blue chip brands like T-Mobile and Mercedes are setting their sights on an overlooked (at least by advertisers) demographic: Baby Boomers.
–Data
GDPR: What it means for your business
Data privacy legislation just underwent its most important change in 20 years – is your business doing enough to stay compliant?
–Data
Infographic: Dos and Don’ts of Effective Digital Communication
What’s the best way to get your message across in the digital age? We’ve got five top tips to get you started.
–Data
Why Marketers Need to Think Like Data Scientists (And How to Do It)
If you want to be taken seriously in your next meeting, you may want to come armed with a data-set to back up your opinions.
Snapchat Remakes Itself, Splitting the Social From the Media
Never one to follow the herd, Snapchat is the first major network to seperate social posts from media content. But will it help solve the “frenvy” and “fake news” epidemics?
Staff Q&A: Abi Cooke
What are the most common challenges facing brands starting out on a digital transformation journey? We sat down with Abi Cooke, our brand new Head of Client Service, to discuss some of the misconceptions and overlooked opportunities to watch out for.
Staff Q&A: Nicola Stallard
Coming from a big agency background and working with some of New Zealand’s most treasured brands, Nicola Stallard is certainly a seasoned marketer. But it’s the data-driven solutions she’s most excited to get stuck into at krunch.co.
Staff Q&A: Adnan Khan
Online privacy is paramount to today’s users, and web browsing providers are rising to the occasion in helping protect their customers’ privacy. We spoke to Adnan Khan, krunch.co’s Head of Innovation, to learn what this means and what businesses can do to make the most of the current climate.
Staff Q&A: Oscar Shiblaq
Oscar’s seen a lot of changes in digital media in his years as a senior digital media manager. Here he discusses one recent trend that has had a profound impact on how digital can affect real-world results.
Staff Q&A: Glen McMillan
Glen McMillan, our new Head of Marketing Automation, talks customer journeys and the ways automation can make or break your customer experience in 2018.
Staff Q&A: Amanda Gross
What opportunities does the future of content hold for New Zealand brands? To find out, we checked in with krunch.co Managing Editor and resident content marketing guru, Amanda Gross.
Staff Q&A: Simon Wedde
How should businesses extract maximum value from all the marketing tech tools they’ve got access to today? We sat down with Simon Wedde, our brand new Head of Client Service, to discuss exactly that – plus why digital marketing in 2018 is more than ever the place to build brands and grow revenue.
Staff Q&A: Sarah Pickles
She’s flown around the world for a deadline, but here at krunch.co, our pom import and Digital Producer Sarah Pickles is the one who keeps the teams cool, calm, collected and delivering world firsts on time and on budget.
