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Archives: Thoughts
Topics
Data
If your business can’t be found online, you’re lost in more ways than one. Search is the modern-day version of electricity and running water – quite simply, it needs to be always on. Leveraging a combination of first-party known and unknown people data.
Content
We believe better data insights lead to better creative ideas. So once we discover what makes your customers tick, we craft content that speaks to their interests and passions. And we deliver it the way customers live their daily digital lives.
Marketing
Marketing Automation. It’s what happens when you combine analytics, optimisation, targeting, attribution, best-in-class tools and, when done right, a deft hand at making it all play together nicely. That’s the krunch.co way, at least.
- All
- Marketing
- Data
- Content
- Interviews
Fisher Funds’ new brand on show across Auckland
After developing Fisher Funds’ new brand look and feel and rolling it out across digital channels, an above-the-line media opportunity presented a great chance to get the brand in front of even more people.
What Marketo’s new brand means for marketers
Both Adobe’s recent acquisition of Marketo and Marketo’s own recently revealed brand have been making headlines lately – but what do these changes to the world’s leading marketing automation platform mean for marketers like us? Marketo specialist Vaishali Kotian gives us her take.
krunch.co builds further capability with global technology partners
We’ve recently joined the ranks as a a Salesforce Consulting Partner.
Facebook News Feed Changes – Same-Same, But Different
Facebook is changing the rules for advertisers yet again, but what does it really mean for your campaigns, and how will your brand stand out in Facebook’s new landscape?
Digital Transformation: What Your CTO Thinks You Should Know
Four chief technology officers on the formula for digital transformation success.
New Zealand’s Revenge Email
NZ non-profit, NetSafe, makes a global splash with a clever bot that out-chats email scammers.
9 Insightful Ways to Repurpose Old Content (And Resurrect Traffic)
It’s not always about spending hours trying to come up with new ideas. There are actually many different ways you can reuse and repurpose your old content.
–Data
GDPR: What it means for your business
Data privacy legislation just underwent its most important change in 20 years – is your business doing enough to stay compliant?
–Data
Infographic: Dos and Don’ts of Effective Digital Communication
What’s the best way to get your message across in the digital age? We’ve got five top tips to get you started.
–Data
Why Marketers Need to Think Like Data Scientists (And How to Do It)
If you want to be taken seriously in your next meeting, you may want to come armed with a data-set to back up your opinions.
Snapchat Remakes Itself, Splitting the Social From the Media
Never one to follow the herd, Snapchat is the first major network to seperate social posts from media content. But will it help solve the “frenvy” and “fake news” epidemics?
Finding your brand’s marketing message
It works for a brand like Gucci, but will it work for you? Let’s take it back to the first (yet often forgotten about) basic principle of marketing: Finding the right message for your brand
Staff Q&A: Nicola Stallard
Coming from a big agency background and working with some of New Zealand’s most treasured brands, Nicola Stallard is certainly a seasoned marketer. But it’s the data-driven solutions she’s most excited to get stuck into at krunch.co.
Staff Q&A: Adnan Khan
Online privacy is paramount to today’s users, and web browsing providers are rising to the occasion in helping protect their customers’ privacy. We spoke to Adnan Khan, krunch.co’s Head of Innovation, to learn what this means and what businesses can do to make the most of the current climate.
Staff Q&A: Oscar Shiblaq
Oscar’s seen a lot of changes in digital media in his years as a senior digital media manager. Here he discusses one recent trend that has had a profound impact on how digital can affect real-world results.
Staff Q&A: Glen McMillan
Glen McMillan, our new Head of Marketing Automation, talks customer journeys and the ways automation can make or break your customer experience in 2018.
Staff Q&A: Amanda Gross
What opportunities does the future of content hold for New Zealand brands? To find out, we checked in with krunch.co Managing Editor and resident content marketing guru, Amanda Gross.
Staff Q&A: Simon Wedde
How should businesses extract maximum value from all the marketing tech tools they’ve got access to today? We sat down with Simon Wedde, our brand new Head of Client Service, to discuss exactly that – plus why digital marketing in 2018 is more than ever the place to build brands and grow revenue.
Staff Q&A: Sarah Pickles
She’s flown around the world for a deadline, but here at krunch.co, our pom import and Digital Producer Sarah Pickles is the one who keeps the teams cool, calm, collected and delivering world firsts on time and on budget.
Fisher Funds’ new brand on show across Auckland
After developing Fisher Funds’ new brand look and feel and rolling it out across digital channels, an above-the-line media opportunity presented a great chance to get the brand in front of even more people.
What Marketo’s new brand means for marketers
Both Adobe’s recent acquisition of Marketo and Marketo’s own recently revealed brand have been making headlines lately – but what do these changes to the world’s leading marketing automation platform mean for marketers like us? Marketo specialist Vaishali Kotian gives us her take.
krunch.co builds further capability with global technology partners
We’ve recently joined the ranks as a a Salesforce Consulting Partner.
Facebook News Feed Changes – Same-Same, But Different
Facebook is changing the rules for advertisers yet again, but what does it really mean for your campaigns, and how will your brand stand out in Facebook’s new landscape?
Digital Transformation: What Your CTO Thinks You Should Know
Four chief technology officers on the formula for digital transformation success.
New Zealand’s Revenge Email
NZ non-profit, NetSafe, makes a global splash with a clever bot that out-chats email scammers.
–Data
GDPR: What it means for your business
Data privacy legislation just underwent its most important change in 20 years – is your business doing enough to stay compliant?
–Data
Infographic: Dos and Don’ts of Effective Digital Communication
What’s the best way to get your message across in the digital age? We’ve got five top tips to get you started.
–Data
Why Marketers Need to Think Like Data Scientists (And How to Do It)
If you want to be taken seriously in your next meeting, you may want to come armed with a data-set to back up your opinions.
Snapchat Remakes Itself, Splitting the Social From the Media
Never one to follow the herd, Snapchat is the first major network to seperate social posts from media content. But will it help solve the “frenvy” and “fake news” epidemics?
Staff Q&A: Nicola Stallard
Coming from a big agency background and working with some of New Zealand’s most treasured brands, Nicola Stallard is certainly a seasoned marketer. But it’s the data-driven solutions she’s most excited to get stuck into at krunch.co.
Staff Q&A: Adnan Khan
Online privacy is paramount to today’s users, and web browsing providers are rising to the occasion in helping protect their customers’ privacy. We spoke to Adnan Khan, krunch.co’s Head of Innovation, to learn what this means and what businesses can do to make the most of the current climate.
Staff Q&A: Oscar Shiblaq
Oscar’s seen a lot of changes in digital media in his years as a senior digital media manager. Here he discusses one recent trend that has had a profound impact on how digital can affect real-world results.
Staff Q&A: Glen McMillan
Glen McMillan, our new Head of Marketing Automation, talks customer journeys and the ways automation can make or break your customer experience in 2018.
Staff Q&A: Amanda Gross
What opportunities does the future of content hold for New Zealand brands? To find out, we checked in with krunch.co Managing Editor and resident content marketing guru, Amanda Gross.
Staff Q&A: Simon Wedde
How should businesses extract maximum value from all the marketing tech tools they’ve got access to today? We sat down with Simon Wedde, our brand new Head of Client Service, to discuss exactly that – plus why digital marketing in 2018 is more than ever the place to build brands and grow revenue.
Staff Q&A: Sarah Pickles
She’s flown around the world for a deadline, but here at krunch.co, our pom import and Digital Producer Sarah Pickles is the one who keeps the teams cool, calm, collected and delivering world firsts on time and on budget.
