— Thoughts

Ideas, trends and insights from some of the world's most experienced digital krunchers, digital marketers and content creators.

–Topics

Find out about our topics

Topics

Data

If your business can’t be found online, you’re lost in more ways than one. Search is the modern-day version of electricity and running water – quite simply, it needs to be always on. Leveraging a combination of first-party known and unknown people data.

Content

We believe better data insights lead to better creative ideas. So once we discover what makes your customers tick, we craft content that speaks to their interests and passions. And we deliver it the way customers live their daily digital lives.

Marketing

Marketing Automation. It’s what happens when you combine analytics, optimisation, targeting, attribution, best­-in-class tools and, when done right, a deft hand at making it all play together nicely. That’s the krunch.co way, at least.

–Marketing

Krunch.co's Digital Marketing Predictions for 2018

What's going to be the digital trend to define 2018? We asked some of our krunchers what they thought.

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–Marketing

Digital Transformation: What Your CTO Thinks You Should Know

Four chief technology officers on the formula for digital transformation success.

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–Marketing

Adidas Goes All Digital

“Our primary interface now is through digital media, there is no TV advertising.” — Adidas CEO Kasper Rorsted

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–Marketing

New Zealand's Revenge Email

NZ non-profit, NetSafe, makes a global splash with a clever bot that out-chats email scammers.

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–Marketing

Don't Forget The Baby Boomers

Had enough of millennials? Blue chip brands like T-Mobile and Mercedes are setting their sights on an overlooked (at least by advertisers) demographic: Baby Boomers.

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–Marketing

9 Insightful Ways to Repurpose Old Content (And Resurrect Traffic)

It's not always about spending hours trying to come up with new ideas. There are actually many different ways you can reuse and repurpose your old content.

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–Data

Why Marketers Need to Think Like Data Scientists (And How to Do It)

If you want to be taken seriously in your next meeting, you may want to come armed with a data-set to back up your opinions.

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–Data

The Zero Dollar Car

Big Data Futurist John Ellis explores a new future featuring The Zero Dollar Car.

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–Content

Snapchat Remakes Itself, Splitting the Social From the Media

Never one to follow the herd, Snapchat is the first major network to seperate social posts from media content. But will it help solve the "frenvy" and "fake news" epidemics?

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–Content

How to write a great client satisfaction survey

How do you write the perfect client satisfaction survey? We’re sharing the stats, studies and expert opinions we used to create ours.

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–Content

Finding your brand's marketing message

It works for a brand like Gucci, but will it work for you? Let’s take it back to the first (yet often forgotten about) basic principle of marketing: Finding the right message for your brand

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–Interviews

Staff Q&A: Sarah Pickles

She’s flown around the world for a deadline, but here at krunch.co, our pom import and Digital Producer Sarah Pickles is the one who keeps the teams cool, calm, collected and delivering world firsts on time and on budget.

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–Interviews

Staff Q&A: Stéphane With

One of our newest employees in Australia, Stéphane With, joined Krunch.co in June 2017 with significant experience in marketing technology, strategy and customer journey design… and a couple of entrepreneurial ventures under his belt, too.

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