Measuring digital marketing’s ROI is infamously difficult. In fact, it was the number one challenge for marketers in 2018, according to Sprout, and then fifth-most difficult in 2019. After all, what is the dollar return of a user downloading an organisation’s free PDF, or viewing an in-stream ad one time? To anyone tackling digital marketing …
Marketing
Engagement is the holy grail of digital content. An engaged customer is a customer who can be entertained, educated and, most importantly, converted. But how can Kiwi organisations build their engagement? We asked the experts at krunch.co for their advice: 1. Understand the customer To build up a conceptual foundation, organisations should consider undertaking …
Facebook, Twitter and LinkedIn regularly take the top spots for most popular social media platforms for marketing, but for an organisation to restrict itself solely to these platforms could be a mistake – after all, if an audience likes to spend time elsewhere and other businesses haven’t clicked, this presents a significant marketing opportunity. In …
With 2020 just around the corner, now is an ideal time for organisational leaders to get together and plot out the steps they need to take to achieve maximum business results in the New Year. So what should organisations be considering? The experts at krunch.co offer their advice. 1. Look into AI AI has …
What should be on your organisation’s digital to-do list of 2020? Read More »
2019 was a transformative year. As with each passing year, we saw changes to digital media outlets as they sped to keep up with rapidly transforming consumer behaviour. (See: Instagram and Facebook Stories, machine learning, and 25% of US internet users installing ad blockers!). We saw customer experience take a front seat in many businesses’ …
What were the biggest digital transformation lessons of 2019? Read More »
Augmented Reality. It’s the stuff of science fiction, yet its use is increasingly prevalent in digital society – in fact, the AR market is currently estimated to be worth US$16.6 billion, growing to US$198 billion by 2025. Additionally, customers seem to prefer it: 71% of consumers would shop at a retail store more if it …
Humans like to feel special. They like to feel like they are talking to a real person who understands their unique issues, and that their business matters. That’s why 70% of users prefer talking to humans than bots, 80% of consumers are more likely to shop with a brand that offers personalisation, and why big-name …
Digital transformation is empowering New Zealand businesses. In fact, it is expected that 55% of the nation’s GDP will be derived from digital technology by 2021. It’s also no secret that leaders in digital transformation reap significant benefits compared to their under-developed competitors. But “digital transformation” can be daunting. It’s not a silver bullet solution, …
How to grab the low-hanging fruit of digital transformation Read More »
Only 16% of digital transformations succeed. Why? As we’ve discussed previously, simply investing in new technology does not guarantee success. However, there are some strategies that can increase that chance more than others. So what strategies could help New Zealand organisations find digital transformation success? 1. Make data accessibility priority #1 Data-driven insights make …
3 strategies to increase your chance of digital transformation success Read More »
For business leaders driving New Zealand’s large enterprises, the constant competition offered by agile startups can be exhausting. After all, 97% of NZ’s businesses are in the small business category (those with fewer than 20 employees). Around the world, organisations of significant size and power are being outmaneuvered by their pop-up counterparts. Should New Zealand’s …
How to out-innovate your agile startup competitors Read More »
