Marketing

Whether you’ve been with TikTok since the beginning, or perhaps only discovered it during lockdown last March when your teenage children forced you into a family video, one thing is for certain – it’s no longer just a fringe platform. Undoubtedly aided by the boredom of lockdowns around the world in 2020, TikTok is now …

Why aren’t you on TikTok yet? Read More »

Here’s the question of the day: How has your marketing strategy evolved since the onset of COVID-19? It’s clear now that, at least for the foreseeable future, we’re living in a different world. For marketers, that means adapting to new trends and potentially letting reliable old strategies fall by the wayside to try out new …

COVID-19 changed content: Marketers must change too Read More »

It’s an all-too-common sight: a marketing “team” made up of disparate people silos working on their own, quietly doing their part of the wider project before passing it on to someone else, often with minimal communication. This happens everywhere, especially in larger enterprises with lots of people and big, multi-faceted projects. But this can quickly …

Marketing teams working in silos? Here’s how to bring them together Read More »

The positive associations of a birthday can prove powerful when brands leverage them in their CX strategy. 

The positive associations of a birthday can prove powerful when brands leverage them in their CX strategy. 

The positive associations of a birthday can prove powerful when brands leverage them in their CX strategy. 

The positive associations of a birthday can prove powerful when brands leverage them in their CX strategy. 

The positive associations of a birthday can prove powerful when brands leverage them in their CX strategy. 

The positive associations of a birthday can prove powerful when brands leverage them in their CX strategy. 

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