Marketing

The positive associations of a birthday can prove powerful when brands leverage them in their CX strategy. 

The positive associations of a birthday can prove powerful when brands leverage them in their CX strategy. 

The positive associations of a birthday can prove powerful when brands leverage them in their CX strategy. 

The positive associations of a birthday can prove powerful when brands leverage them in their CX strategy. 

The positive associations of a birthday can prove powerful when brands leverage them in their CX strategy. 

There’s a lot of chatter online about how to bounce back from COVID-19 as an organisation. A lot focuses on organisational transformation – better business continuity management, restructuring products and services, and so on. Marketing may not be mentioned so frequently, but leaders that wish to rebuild after the pandemic need to focus on what …

3 ways marketing can help your company bounce back from COVID-19 Read More »

These are truly uncertain times. New Zealand’s lockdowns might have eased back, but COVID-19 is still heavily impacting the rest of the world and we truly don’t know what’s around the corner. In the economic fallout of the pandemic, marketing budgets are feeling the pinch. There are, quite frankly, a vast number of other priorities …

Why is everyone in love with marketing automation? Read More »

Customer experience workshops can be the difference between effective marketing campaigns, perfectly targeted and with all the right messaging, or inefficient content that wastes money. During times of crisis, it’s more important than ever to tighten up your messaging for maximum impact and deliver a competitive customer experience. You can only do that once you …

Why and how to run a customer experience workshop Read More »

Measuring digital marketing’s ROI is infamously difficult. In fact, it was the number one challenge for marketers in 2018, according to Sprout, and then fifth-most difficult in 2019. After all, what is the dollar return of a user downloading an organisation’s free PDF, or viewing an in-stream ad one time? To anyone tackling digital marketing …

Digital marketing ROI – the infamous challenge Read More »

Engagement is the holy grail of digital content. An engaged customer is a customer who can be entertained, educated and, most importantly, converted. But how can Kiwi organisations build their engagement? We asked the experts at krunch.co for their advice: 1. Understand the customer   To build up a conceptual foundation, organisations should consider undertaking …

krunch.co’s top tips to win brand engagement Read More »

logo
We’re a digital consulting practice made up of data scientists, strategists, storytellers and media experts, on a mission to change the way the world thinks about marketing.
All rights reserved - copyright krunch.co 2020
Scroll to Top
Bitnami