These are truly uncertain times. New Zealand’s lockdowns might have eased back, but COVID-19 is still heavily impacting the rest of the world and we truly don’t know what’s around the corner. In the economic fallout of the pandemic, marketing budgets are feeling the pinch. There are, quite frankly, a vast number of other priorities …
Why is everyone in love with marketing automation? Read More »
Measuring digital marketing’s ROI is infamously difficult. In fact, it was the number one challenge for marketers in 2018, according to Sprout, and then fifth-most difficult in 2019. After all, what is the dollar return of a user downloading an organisation’s free PDF, or viewing an in-stream ad one time? To anyone tackling digital marketing …
Humans like to feel special. They like to feel like they are talking to a real person who understands their unique issues, and that their business matters. That’s why 70% of users prefer talking to humans than bots, 80% of consumers are more likely to shop with a brand that offers personalisation, and why big-name …
Digital transformation is empowering New Zealand businesses. In fact, it is expected that 55% of the nation’s GDP will be derived from digital technology by 2021. It’s also no secret that leaders in digital transformation reap significant benefits compared to their under-developed competitors. But “digital transformation” can be daunting. It’s not a silver bullet solution, …
How to grab the low-hanging fruit of digital transformation Read More »
Only a third of marketers are satisfied with their digital marketing measurement approach. It’s 2019. Traditional metrics such as impressions or clicks look good on paper but don’t mean what they used to. The only metric that truly matters is conversions, and it looks like two-thirds of marketers have woken up to this problem. The …
It’s time to take your hand out of the cookie jar Read More »
Only 16% of digital transformations succeed. Why? As we’ve discussed previously, simply investing in new technology does not guarantee success. However, there are some strategies that can increase that chance more than others. So what strategies could help New Zealand organisations find digital transformation success? 1. Make data accessibility priority #1 Data-driven insights make …
3 strategies to increase your chance of digital transformation success Read More »
For business leaders driving New Zealand’s large enterprises, the constant competition offered by agile startups can be exhausting. After all, 97% of NZ’s businesses are in the small business category (those with fewer than 20 employees). Around the world, organisations of significant size and power are being outmaneuvered by their pop-up counterparts. Should New Zealand’s …
How to out-innovate your agile startup competitors Read More »
Content might be king, but personalisation is next in line. The digital revolution has put power in the hands of customers, and with the advent of automation through AI all signs suggest that this will only continue. Businesses of the future need to master the collecting and harnessing of data using AI-driven tools in order …
What does the future of personalisation look like? Read More »
Observing the digital trends in China is a bit like peering into a crystal ball. What can they teach us about the future of digital experience here in New Zealand and around the globe?
Observing the digital trends in China is a bit like peering into a crystal ball. What can they teach us about the future of digital experience here in New Zealand and around the globe?
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