Data

Only a third of marketers are satisfied with their digital marketing measurement approach. It’s 2019. Traditional metrics such as impressions or clicks look good on paper but don’t mean what they used to. The only metric that truly matters is conversions, and it looks like two-thirds of marketers have woken up to this problem. The …

It’s time to take your hand out of the cookie jar Read More »

Only 16% of digital transformations succeed. Why? As we’ve discussed previously, simply investing in new technology does not guarantee success. However, there are some strategies that can increase that chance more than others. So what strategies could help New Zealand organisations find digital transformation success? 1. Make data accessibility priority #1   Data-driven insights make …

3 strategies to increase your chance of digital transformation success Read More »

For business leaders driving New Zealand’s large enterprises, the constant competition offered by agile startups can be exhausting. After all, 97% of NZ’s businesses are in the small business category (those with fewer than 20 employees). Around the world, organisations of significant size and power are being outmaneuvered by their pop-up counterparts. Should New Zealand’s …

How to out-innovate your agile startup competitors Read More »

Content might be king, but personalisation is next in line. The digital revolution has put power in the hands of customers, and with the advent of automation through AI all signs suggest that this will only continue. Businesses of the future need to master the collecting and harnessing of data using AI-driven tools in order …

What does the future of personalisation look like? Read More »

Observing the digital trends in China is a bit like peering into a crystal ball. What can they teach us about the future of digital experience here in New Zealand and around the globe?

Observing the digital trends in China is a bit like peering into a crystal ball. What can they teach us about the future of digital experience here in New Zealand and around the globe?

It’s easier than ever to apply data and insights to drive successful advertising and marketing content, but a new survey by krunch.co has found that only a small percentage of New Zealand businesses are doing it. We’re looking into why that is, and what you can start doing today to change it.

Messaging is no longer just about chatting with friends. Its meteoric rise is also creating a massive opportunity for businesses using Marketing Automation.

Gone are the days of allocating marketing budget and hoping for the best. Multi-touch attribution allows marketers to make informed decisions and reach their audiences at pivotal points in the user journey. krunch.co’s Head of Business and Innovation Adnan Khan recently took the stage with the likes of Sephora, Fox Sports and more at DOMO …

Infographic: The Science of Multi-Touch Attribution Read More »

Data privacy legislation just underwent its most important change in 20 years – is your business doing enough to stay compliant?   Data privacy legislation recently underwent its most important change in 20 years, making a huge impact on online advertising and related privacy. The General Data Protection Regulation (GDPR), adopted by the European Parliament …

GDPR: What it means for your business Read More »

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