Data

Salesforce has recently released its APAC Marketing Intelligence Report, summarising results from a 2020 survey of over 1,000 marketers across Asia Pacific. Here are my key outtakes and reflections from a New Zealand perspective. The pressure is on in a new business landscape   Marketing roles are faced with some big demands: Accountability for return …

Unified marketing data will be key to driving growth in APAC Read More »

Last year, Apple announced a new iOS update was coming and now the time is here. iOS 14 has launched and, due to a swathe of new privacy changes, many marketers are in a panic as to what to do about it. So what’s happening, and what should you be doing? An overview of iOS …

iOS 14 for marketers – what’s happening? Read More »

The positive associations of a birthday can prove powerful when brands leverage them in their CX strategy. 

The positive associations of a birthday can prove powerful when brands leverage them in their CX strategy. 

The positive associations of a birthday can prove powerful when brands leverage them in their CX strategy. 

The positive associations of a birthday can prove powerful when brands leverage them in their CX strategy. 

The positive associations of a birthday can prove powerful when brands leverage them in their CX strategy. 

These are truly uncertain times. New Zealand’s lockdowns might have eased back, but COVID-19 is still heavily impacting the rest of the world and we truly don’t know what’s around the corner. In the economic fallout of the pandemic, marketing budgets are feeling the pinch. There are, quite frankly, a vast number of other priorities …

Why is everyone in love with marketing automation? Read More »

Measuring digital marketing’s ROI is infamously difficult. In fact, it was the number one challenge for marketers in 2018, according to Sprout, and then fifth-most difficult in 2019. After all, what is the dollar return of a user downloading an organisation’s free PDF, or viewing an in-stream ad one time? To anyone tackling digital marketing …

Digital marketing ROI – the infamous challenge Read More »

Humans like to feel special. They like to feel like they are talking to a real person who understands their unique issues, and that their business matters. That’s why 70% of users prefer talking to humans than bots, 80% of consumers are more likely to shop with a brand that offers personalisation, and why big-name …

Why you need to humanise your brand Read More »

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