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A third of New Zealand jobs could be automated in the next 20 years. This figure, from a 2018 Infometrics report, highlights why so many Kiwis are worried about their future in an AI-driven world. But creative roles aren’t under threat, are they? Turns out – yes. Let’s look at some of the new AI …

Are content producers going to be made redundant Read More »

Content might be king, but personalisation is next in line. The digital revolution has put power in the hands of customers, and with the advent of automation through AI all signs suggest that this will only continue. Businesses of the future need to master the collecting and harnessing of data using AI-driven tools in order …

What does the future of personalisation look like? Read More »

It’s easier than ever to apply data and insights to drive successful advertising and marketing content, but a new survey by krunch.co has found that only a small percentage of New Zealand businesses are doing it. We’re looking into why that is, and what you can start doing today to change it.

Snapchat has abandoned the single news feed in favour of seperate feeds for social posts and content from publishers. “While blurring the lines between professional content creators and your friends has been an interesting internet experiment, it has also produced some strange side effects (like fake news) and made us feel like we have to …

Snapchat Remakes Itself, Splitting the Social From the Media Read More »

We’re all about helping companies develop relationships with their customers, so we’d be a bit amiss if we didn’t check in with our own people sometimes. When we created our new Krunch Partner Satisfaction Survey, we decided to do it the way do everything else: We did our research, gathered the data, and built a …

How to write a great client satisfaction survey Read More »

When I started working in digital marketing my approach reflected exactly of my manager’s. I knew what they wanted me to do and so I used a checklist to ensure everything I did was by the book, without understanding what we were doing and why. It took me a while to understand that the checklist …

Finding your brand’s marketing message Read More »

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