Content

The positive associations of a birthday can prove powerful when brands leverage them in their CX strategy. 

The positive associations of a birthday can prove powerful when brands leverage them in their CX strategy. 

The positive associations of a birthday can prove powerful when brands leverage them in their CX strategy. 

The positive associations of a birthday can prove powerful when brands leverage them in their CX strategy. 

The positive associations of a birthday can prove powerful when brands leverage them in their CX strategy. 

The positive associations of a birthday can prove powerful when brands leverage them in their CX strategy. 

Content is a must-have digital marketing tool, but as with all components in the marketing machine, there’s a right and wrong way to go about producing it. How, then, do organisations generate the best possible ROI from their digital content? By following these three rules: Rule 1: Content isn’t any less important   Content might …

Want better ROI from your content? Follow these 3 rules Read More »

Engagement is the holy grail of digital content. An engaged customer is a customer who can be entertained, educated and, most importantly, converted. But how can Kiwi organisations build their engagement? We asked the experts at krunch.co for their advice: 1. Understand the customer   To build up a conceptual foundation, organisations should consider undertaking …

krunch.co’s top tips to win brand engagement Read More »

Facebook, Twitter and LinkedIn regularly take the top spots for most popular social media platforms for marketing, but for an organisation to restrict itself solely to these platforms could be a mistake – after all, if an audience likes to spend time elsewhere and other businesses haven’t clicked, this presents a significant marketing opportunity. In …

Don’t be afraid of these social media platforms Read More »

Augmented Reality. It’s the stuff of science fiction, yet its use is increasingly prevalent in digital society – in fact, the AR market is currently estimated to be worth US$16.6 billion, growing to US$198 billion by 2025. Additionally, customers seem to prefer it: 71% of consumers would shop at a retail store more if it …

Is 2020 the year to turn to AR marketing? Read More »

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