Finding Your Brand's Marketing Message
It works for a brand like Gucci, but will it work for you? Let’s take it back to the first (yet often forgotten about) basic principle of marketing: Finding the right message for your brand
by Tashmeem Mirza
9 Insightful Ways to Repurpose Your Old Content
It's not always about spending hours trying to come up with new ideas. There are actually many different ways you can reuse and repurpose your old content.
by John Lincoln
How We Made the Krunch Partner Satisfaction Survey
How do you write the perfect client satisfaction survey? We’re sharing the stats, studies and expert opinions we used to create ours.
The New Reality: AI-Enhanced Relationships
AI and automation improves the timing, engagements are personalized and businesses avoid “blasting” all customers with one batch message.
How The Right Context Can Make An Advertisement More Enjoyable
Brands and agencies are using pre-roll ad campaigns to turn something that's seen as a nuisance into content worth being looked at and talked about.
by Marielle Castillo
Marketing Is The New IT
Historically, the Chief Marketing Officer (CMO) has been focused on brand management and lead generation, not technology.
by Martin Longo
How Mobile Search Connects Customers to Stores
People rely on mobile now more than ever. If your business has a physical location, mobile search is the new front door to your store.
by Think with Google
The Importance Of Teams And Why The Best Leaders Cultivate Them
Are you creating a 'psychologically safe environment' for your employees? Cultivating great teams will drive higher company performance.
by Mark Suster
Rev Up The Shopping Experience With Automotive Ads
The way people shop for cars has changed. Today car shoppers turn to mobile to research models, find deals and get real-time advice.
by Bhanu Narasimhan
What Google's New Layout means For Search Marketers
Google recently began displaying up to four ads above organic desktop search results and removed the ads on the right-hand side.
by Alistair Dent
Optimizing For Mobile Search In 2016: A Continuous Process
Mobile is continuing to grow, so how can you win in mobile search this coming year? Columnist Jim Yu has some advice.
Inside Google Marketing: Applying a Research Mentality to Measurement
Without a doubt, big data and metrics are on the minds of marketers.
by Tommy Wiles
Generating Data On What Customers Really Want
At a fundamental level, the decisions managers make about revenue and profits fall into two categories: those related to growth and those related to cost reduction. Both types are meant to increase margins.
by Juan Pablo Vazquez Sampere
Forecast Series: Is 65 The New 55?
How old you feel is still a relevant question. ‘Is 65 the new 55?’ We we discovered it’s not that simple.
by Nigel Latta
Facebook is about to launch a standalone TV app
Facebook announces it's next big move... it's soon to be hitting the big screens!
How Companies Will Use Social Media in 2017
What will 2017 bring for the world of social media marketing? While it is more challenging to reach your audience, it is becoming more influential than ever before if used effectively.
by Ryan Holmes
More Than a Quarter of the World Will Use Mobile Messaging Apps by 2019
Mobile messenger apps are changing how we define "social media" and the way brand marketers are interacting with consumers.
Company boards take charge of digital transformation in fight for survival
Recent surveys show less than 50% of business leaders believe their organization is on track for digital transformation. Is UK failing to keep pace in this day and age of digital disruption?
by Alexander Sword
Why Chatbots Are Replacing Apps
Chatbots employ a conversational interface that is both lean and smart, and if designed properly is even charming.
by Craig Elimeliah
16 Retail Brands Creating Inspired Customer Experiences
The retail landscape is experiencing unprecedented innovation. To remain relevant, retailers have to meet customers’ needs today and create the expectations these customers will have tomorrow.
Mobile programmatic: The basics that CMOs need to know
Mobile programmatic is something of a tautology - if you are advertising, you should automatically be thinking about mobile.
What Snapchat users want from brands
Believe it or not Snapchat users have rules. Brands are learning the importance of playing with these rules to prevent adverse effects such as user alienation.
Why Big Brands Hire Small Agencies
It is becoming more evident that big brands are looking for smaller agencies for the unique and innovative expertise they have to offer.
by Jami Oetting
Personalization: The Path to Digital Media Success
The global digital ad spend continues to grow rapidly and consequently digital advertisers are under increased pressure to prove a return on their investments. How can we ensure their digital advertising actually works?
by Kathy Menis
Companies In Regulated Industries Can Also Do Digital Marketing
Are you really restricted from having an effective social media presence? Or is it just an excuse to avoid having to change?
by Mark W. Schaefer
20 New Ways Facebook Is Eating The Internet
Facebook never, ever, ever wants you to leave. That’s why it’s replicating features from other apps and pulling content like videos and news articles inside it.
by Josh Constine
10 Best Digital Stats This Week
This time we’re covering email’s continuing dominance as a customer service channel, the explosive rise of Snapchat and Netflix, and much more.
by Jack Simpson
How Can Brands Rethink Content for the Internet of Things?
As products tap into a more connected world, brands should define an experience for customers before dealing with technology and content.
by The Guardian
Ad Blockers And The Next Chapter Of The Internet
Adblocking grew by 41% globally in the past 12 months, with annual growth rates of 48% in the US and 82% in the UK. By now the number must be upwards of 200 million worldwide.
Marketing Automation Advice I Wish I Had Received (Before my first project)
Check out what one of our Marketo Experts, Tashmeem, has to say about the Marketing Automation world! You won't want to miss out on her insightful tips...
by Tashmeem Mirza
Know Your Digital Customers
Customer Retention is an area of great opportunity. With digital data at the center, there are many different ways companies can interact with their current customers.
by Russell Mensik and Don Ryan
The New Face Of The Loyal Customer And What It Means For Marketers
A loyal marketer equates to a loyal customer. So what does the loyal customer look like today and how can we market towards them?
by Kathy Menis
63% of Australian marketers now include customer journey as part of overall business strategy
As the ever-increasing expectations of today's customer calls for marketers to constantly evolve their strategies, mapping out the customer's journey is becoming very relevant.
by Marketing Mag
Determining the Value of a Customer Interaction
Analytics can help companies quantify the value of customer interactions and enable prioritization of interactions based on associated costs and impact to revenue.
by Lyyne Harrold
Why Marketers Struggle To Leverage Their Customer Data
With the growing amount of valuable data available, why are marketers still struggling to capitalise on this resource?
by Todd Schoenherr
Three Reasons Advertisers Are Wasting Media Dollars, And What They Can Do About It.
Find out how to reduce wasted ad spend.
by Jon Padilla
Five Ways To Make Big Data Work For Your Organisation
The big data revolution is here to stay, but marketers must act fast to leverage its power.
Five External Factors That Can Impact Your Email Campaigns
Although the average consumer receives more than 500 marketing messages each month, they open fewer than one in 15.
by Jack Simpson
The Secret To Smartphone Marketing Is Still Email
'Smartphone' is a weak word for the gadget that has become the ubiquitous hub of modern life.