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Finding Your Brand's Marketing Message

It works for a brand like Gucci, but will it work for you? Let’s take it back to the first (yet often forgotten about) basic principle of marketing: Finding the right message for your brand
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2016/09/07

by Tashmeem Mirza

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9 Insightful Ways to Repurpose Your Old Content

It's not always about spending hours trying to come up with new ideas. There are actually many different ways you can reuse and repurpose your old content.
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2016/10/09

by John Lincoln

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How We Made the Krunch Partner Satisfaction Survey

How do you write the perfect client satisfaction survey? We’re sharing the stats, studies and expert opinions we used to create ours.
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2016/09/28

by krunch.co

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The New Reality: AI-Enhanced Relationships

AI and automation improves the timing, engagements are personalized and businesses avoid “blasting” all customers with one batch message.
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2016/08/10

by Ido Mark

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How The Right Context Can Make An Advertisement More Enjoyable

Brands and agencies are using pre-roll ad campaigns to turn something that's seen as a nuisance into content worth being looked at and talked about.
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2016/04/07

by Marielle Castillo

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Marketing Is The New IT

Historically, the Chief Marketing Officer (CMO) has been focused on brand management and lead generation, not technology.
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2015/11/13

by Martin Longo

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How Mobile Search Connects Customers to Stores

People rely on mobile now more than ever. If your business has a physical location, mobile search is the new front door to your store.
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2016/06/03

by Think with Google

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The Importance Of Teams And Why The Best Leaders Cultivate Them

Are you creating a 'psychologically safe environment' for your employees? Cultivating great teams will drive higher company performance.
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2016/04/18

by Mark Suster

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Rev Up The Shopping Experience With Automotive Ads

The way people shop for cars has changed. Today car shoppers turn to mobile to research models, find deals and get real-time advice.
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2016/04/11

by Bhanu Narasimhan

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What Google's New Layout means For Search Marketers

Google recently began displaying up to four ads above organic desktop search results and removed the ads on the right-hand side.
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2016/03/02

by Alistair Dent

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Optimizing For Mobile Search In 2016: A Continuous Process

Mobile is continuing to grow, so how can you win in mobile search this coming year? Columnist Jim Yu has some advice.
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2015/12/07

by Jim Yu

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Inside Google Marketing: Applying a Research Mentality to Measurement

Without a doubt, big data and metrics are on the minds of marketers.
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2015/11/14

by Tommy Wiles

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Generating Data On What Customers Really Want

At a fundamental level, the decisions managers make about revenue and profits fall into two categories: those related to growth and those related to cost reduction. Both types are meant to increase margins.
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2015/11/14

by Juan Pablo Vazquez Sampere

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Forecast Series: Is 65 The New 55?

How old you feel is still a relevant question. ‘Is 65 the new 55?’ We we discovered it’s not that simple.
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2015/11/14

by Nigel Latta

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Facebook is about to launch a standalone TV app

Facebook announces it's next big move... it's soon to be hitting the big screens!
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2017/02/14

by Alex Heath

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How Companies Will Use Social Media in 2017

What will 2017 bring for the world of social media marketing? While it is more challenging to reach your audience, it is becoming more influential than ever before if used effectively.
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2016/12/31

by Ryan Holmes

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More Than a Quarter of the World Will Use Mobile Messaging Apps by 2019

Mobile messenger apps are changing how we define "social media" and the way brand marketers are interacting with consumers.
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2016/11/28

by eMarketer

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Company boards take charge of digital transformation in fight for survival

Recent surveys show less than 50% of business leaders believe their organization is on track for digital transformation. Is UK failing to keep pace in this day and age of digital disruption?
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2016/10/30

by Alexander Sword

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Why Chatbots Are Replacing Apps

Chatbots employ a conversational interface that is both lean and smart, and if designed properly is even charming.
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2016/08/02

by Craig Elimeliah

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16 Retail Brands Creating Inspired Customer Experiences

The retail landscape is experiencing unprecedented innovation. To remain relevant, retailers have to meet customers’ needs today and create the expectations these customers will have tomorrow.
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2016/08/05

by Prophet

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Mobile programmatic: The basics that CMOs need to know

Mobile programmatic is something of a tautology - if you are advertising, you should automatically be thinking about mobile.
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2016/07/07

by Ben Davis

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What Snapchat users want from brands

Believe it or not Snapchat users have rules. Brands are learning the importance of playing with these rules to prevent adverse effects such as user alienation.
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2016/07/06

by Ben Ice

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Why Big Brands Hire Small Agencies

It is becoming more evident that big brands are looking for smaller agencies for the unique and innovative expertise they have to offer.
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2016/02/11

by Jami Oetting

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Personalization: The Path to Digital Media Success

The global digital ad spend continues to grow rapidly and consequently digital advertisers are under increased pressure to prove a return on their investments. How can we ensure their digital advertising actually works?
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2016/06/10

by Kathy Menis

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Companies In Regulated Industries Can Also Do Digital Marketing

Are you really restricted from having an effective social media presence? Or is it just an excuse to avoid having to change?
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2016/01/15

by Mark W. Schaefer

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20 New Ways Facebook Is Eating The Internet

Facebook never, ever, ever wants you to leave. That’s why it’s replicating features from other apps and pulling content like videos and news articles inside it.
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2015/11/14

by Josh Constine

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10 Best Digital Stats This Week

This time we’re covering email’s continuing dominance as a customer service channel, the explosive rise of Snapchat and Netflix, and much more.
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2015/11/14

by Jack Simpson

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How Can Brands Rethink Content for the Internet of Things?

As products tap into a more connected world, brands should define an experience for customers before dealing with technology and content.
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2015/11/14

by The Guardian

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Ad Blockers And The Next Chapter Of The Internet

Adblocking grew by 41% globally in the past 12 months, with annual growth rates of 48% in the US and 82% in the UK. By now the number must be upwards of 200 million worldwide.
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2015/11/14

by Doc Searls

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Marketing Automation Advice I Wish I Had Received (Before my first project)

Check out what one of our Marketo Experts, Tashmeem, has to say about the Marketing Automation world! You won't want to miss out on her insightful tips...
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2016/08/15

by Tashmeem Mirza

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Know Your Digital Customers

Customer Retention is an area of great opportunity. With digital data at the center, there are many different ways companies can interact with their current customers.
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2016/08/16

by Russell Mensik and Don Ryan

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The New Face Of The Loyal Customer And What It Means For Marketers

A loyal marketer equates to a loyal customer. So what does the loyal customer look like today and how can we market towards them?
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2016/06/29

by Kathy Menis

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63% of Australian marketers now include customer journey as part of overall business strategy

As the ever-increasing expectations of today's customer calls for marketers to constantly evolve their strategies, mapping out the customer's journey is becoming very relevant.
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2016/06/22

by Marketing Mag

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Determining the Value of a Customer Interaction

Analytics can help companies quantify the value of customer interactions and enable prioritization of interactions based on associated costs and impact to revenue.
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2016/05/11

by Lyyne Harrold

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Why Marketers Struggle To Leverage Their Customer Data

With the growing amount of valuable data available, why are marketers still struggling to capitalise on this resource?
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2016/04/26

by Todd Schoenherr

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Three Reasons Advertisers Are Wasting Media Dollars, And What They Can Do About It.

Find out how to reduce wasted ad spend.
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2016/03/09

by Jon Padilla

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Five Ways To Make Big Data Work For Your Organisation

The big data revolution is here to stay, but marketers must act fast to leverage its power.
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2015/11/14

by CMO

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Five External Factors That Can Impact Your Email Campaigns

Although the average consumer receives more than 500 marketing messages each month, they open fewer than one in 15.
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2015/11/14

by Jack Simpson

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The Secret To Smartphone Marketing Is Still Email

'Smartphone' is a weak word for the gadget that has become the ubiquitous hub of modern life.
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2015/11/14

by Nicco Mele